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1. |
Record Nr. |
UNINA9910459012303321 |
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Titolo |
The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2010 |
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ISBN |
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1-135-17690-6 |
1-135-17691-4 |
1-283-04522-2 |
9786613045225 |
0-203-86356-9 |
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Descrizione fisica |
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1 online resource (372 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumer behavior |
Branding (Marketing) |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and |
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Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
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Sommario/riassunto |
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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider |
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2. |
Record Nr. |
UNINA9910743684703321 |
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Autore |
Das Pradip Kumar |
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Titolo |
Textbook of Veterinary Physiology / / edited by Pradip Kumar Das, Veerasamy Sejian, Joydip Mukherjee, Dipak Banerjee |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
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ISBN |
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Edizione |
[1st ed. 2023.] |
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Descrizione fisica |
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1 online resource (795 pages) |
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Collana |
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Biomedical and Life Sciences Series |
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Altri autori (Persone) |
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SejianVeerasamy |
MukherjeeJoydip |
BanerjeeDipak |
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Disciplina |
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Soggetti |
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Veterinary medicine |
Physiology |
Cardiovascular system |
Reproduction |
Veterinary Science |
Animal Physiology |
Cardiovascular Physiology |
Reproductive Physiology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Section 1: Introduction -- Chapter 1.1. Veterinary physiology - past, present and future perspective -- Chapter 1.2. Cellular and molecular physiology -- Chapter 1.3. Action potential -- Section 2: Hematology and Immune System -- Chapter 2.1. Hematology -- Chapter 2.2. Immune system -- Section 3: Cardiovascular, Respiratory and Excretory System -- Chapter 3.1. Cardiovascular system -- Chapter 3.2. Physiology of respiration -- Chapter 3.3. Fluid and electrolyte balance -- Chapter 3.4. Excretory physiology -- Section 4: Neuro-muscular System and Special Senses -- Chapter 4.1. Muscular system -- Chapter 4.2. Nervous system -- Chapter 4.3. Special senses -- Section 5: Digestive System -- Chapter 5.1. Physiology of digestion -- Chapter 5.2. Ruminant digestion -- Section 6: Endocrine System -- Chapter 6.1. General endocrinology and hormones of hypothalamus and pituitary -- Chapter 6.2. Hormonal regulation of metabolism, water, and minerals -- Chapter 6.3. Hormones of gonads and non-classical endocrine organs -- Section 7: Reproductive System -- Chapter 7.1. Development of sex organs -- Chapter 7.2. Functional morphology of the male reproductive system -- Chapter 7.3. Spermatogenesis and Semen -- Chapter 7.4. Functional morphology of the female reproductive system -- Chapter 7.5. Female reproductive physiology -- Chapter 7.6. Fertilisation, gestation and parturition -- Chapter 7.7. Assisted reproductive technologies in farm animals -- Section 8: Lactation Physiology -- Chapter 8. Lactation physiology -- Section 9: Physiology of Growth and Behaviour -- Chapter 9.1. Physiology of growth -- Chapter 9.2. Physiology of animal behaviour -- Section 10: Environment and Thermoregulation -- Chapter 10.1. Environmental physiology and thermoregulation in farm animals -- Chapter 10.2. Thermoregulation in birds. |
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Sommario/riassunto |
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This textbook explores the fundamental qualitative and quantitative aspects of veterinary physiology. It presents the morphological description of the organs, tissues, and cells involved in the physiological system with species variation. The book provide the most up-to-date information and in depth knowledge in animal physiology. The book addresses a broad range of topics, including the physiology of digestion in, monogastric animals, ruminants, and birds, and cardio vascular and respiratory system in different animals. The chapters contain a wealth of information on the areas related to the endocrine system, excretory system, body fluid homeostasis, hematology, male and female reproductive systems, coordination of body functions, and regulation of brain functions and sense organs. Further, this book acquaints students with advanced topics like immune system, assisted reproductive technology, ovarian dynamics, environmental physiology and thermoregulation, and behavioral physiology. This textbook contains clear illustrations including graphical abstracts and study questions for each chaptermaking this book a valuable learning resource for veterinary sciences and veterinary medicine students.Further to attract students and create interest in them, interesting facts related to animal physiology have also been highlighted in form of “Know more widges”. |
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