Communication and smart technologies : proceedings of ICOMTA 2021, 1-3 September, 2021, Bogotá, Colombia / / editors, Álvaro Rocha [et al.]

• Record Nr.: UNINA9910743368403321
• Pubbl/distr/stampa: Singapore : , : Springer, , [2022]; ©2022
• ISBN: 981-16-5792-0; 981-16-5791-2
• Descrizione fisica: 1 online resource (600 pages) : illustrations
• Collana: Smart innovation, systems, and technologies ; ; 259
• Disciplina: 004.6
• Soggetti: Computer networks; Digital communications; Digital media
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Preface -- Organization -- Honorary Committee -- International Scientific Committee President -- International Organizing Committee President -- Local Organizing Committee President -- Organizing Committee -- International Scientific Committee -- Contents -- About the Editors -- Digital Communication, Systems and Processes -- Absences Predictive Model of for the Outpatient Unit in a Public Hospital -- 1 Introduction -- 2 Materials and Methods -- 2.1 Understanding the Business -- 2.2 Understanding the Data -- 2.3 Data Transformation -- 2.4 Modeling -- 2.5 Evaluation -- 3 Discussion of Results -- 4 Conclusions -- References -- Automatic Data Warehouse Generation Model from BI Requirements in Natural Language -- 1 Introduction -- 1.1 Data Quality -- 1.2 Data Integration -- 1.3 Natural Language -- 2 Scope of the Problem -- 3 Work Hypothesis -- 4 Proposed Model -- 5 Validation -- 5.1 Education Domain -- 5.2 Conclusions and Future Work -- References -- Automation of an Educational Data Mining Model Applying Interpretable Machine Learning and Auto Machine Learning -- 1 Introduction -- 2 Status of the Issue -- 3 Work Hypothesis -- 4 Proposed Model -- 5 ; Conclusion and Future Works -- References -- Examining the Tech Stacks of Czech and Slovak Untrustworthy Websites -- 1 Introduction -- 1.1 The Czech and Slovak Untrustworthy Website Landscape -- 2 Methods -- 3 Results -- 3.1 Top-Level Domain Names and Domain Name Registrars -- 3.2 Hosting and E-mail Providers -- 3.3 Trackers -- 4 Discussion -- References -- A Prospective Model of a Digital Epidemiological Surveillance 4.0 Based on the Peruvian Public Health System -- 1 Introduction -- 2 Methods -- 3 Results -- 3.1 Model Inputs -- 3.2 Epidemiological Surveillance Process -- 3.3 Planning Phase -- 3.4 Execution Phase -- 4 Outputs (Social Impact) of the Model -- 5 Model Components -- 6 Conclusions.; References -- The Relevance of Internal Communication in Innovation Processes: The Bosch Case Study -- 1 Introduction -- 2 Communicating for Innovation -- 3 Action Research in an Industrial Company -- 4 Results and Discussion -- 4.1 Understanding Communication in Project Management Environment -- 4.2 Communication Flows and Interaction Difficulties -- 4.3 Communication Channels: The Dispersion and Replication of Information -- 4.4 Expectations Regarding the Development of a New Communication System -- 5 Conclusions -- References -- Model Maturity to Determine Student Profile During COVID-19 Pandemic at Public University -- 1 Introduction -- 2 State of Art -- 3 Proposal -- 3.1 Phase 1: Characterize the Student -- 3.2 Phase 2: Define the Student's Profile -- 3.3 Phase 3: Establish Change Strategies -- 4 Validation -- 4.1 Phase 1: Characterize the Student -- 4.2 Phase 2: Define the Student's Profile -- 4.3 Phase 3: Establishing Change Strategies -- 5 Conclusions -- References -- Political Communication, Technology and Applications -- Social Media and Online Political Activism in Protest Communication Strategies: Friends or Foes? -- 1 Introduction: Political Activism, Communication and Democracy in the Context of Social Media -- 2 Social Media as an Opportunity for Online Political Activism -- 2.1 The Self-mediation of Protest -- 2.2 The Civic Monitoring of Power Centres -- 2.3 New Opportunities in Shaping the Public Agenda -- 3 Social Media as an Obstacle to Online Political Activism -- 3.1 Difficulties in Capturing the Interest of Mainstream Media -- 3.2 The Structural Dependence on Commercial Social Media -- 4 Conclusions -- References -- When Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuador -- 1 Introduction -- 2 The Globalization of Memetics -- 2.1 Memetics and Politics.; 2.2 Ecuador and United States: Globalized Humor and Politics -- 3 Methodology -- 3.1 Units of Analysis -- 4 Results -- 4.1 Making Fun: When the Powerful are Silenced -- 4.2 Mocking and Flaming: When Freedom of Expression Finds Limitations -- 5 Discussion -- 6 Conclusions -- References -- Realities and Challenges of a Democracy in Crisis. Impact of Disinformation and Populism on the Media System -- 1 Democracy at Stake: Political Leadership and the State of the Public Sphere -- 2 Populism and Fake News: Looking for Roots -- 3 Fact-Checking for Social Media Platforms -- References -- LatamCovidNewsCheck. Meta-classification of Fact Checking Platforms in Latin America During the Covid-19 Pandemic -- 1 Introduction -- 2 Methodology -- 3 Results -- 3.1 Formal Aspects of News Verification Agencies -- 3.2 Categorization of News About Covid-19. LatamCovidNewsCheck -- 4 Conclusions -- References -- The Media and the Spanish Monarchy: The Mediating Role of Ideology -- 1 Introduction: The Media and Selective Perception -- 2 Monarchy: Trust, Ideology and Selective Perception -- 3 Objectives, Hypotheses, Method and Variables -- 4 News Monitoring and the Impact of Scandal ; on the Perception of the Spanish Monarchy -- 5 Conclusions -- References -- Post-feminism and Post-truth in Reggaeton Video Clips on Youtube -- 1 Introduction -- 1.1 Normalized Machismo in Reggaeton Music Videos -- 1.2 New Feminist Proposals in the Reggaeton Industry -- 2 Methodology -- 2.1 Ethical Considerations -- 3 Results and Discussion -- 3.1 Sexual Agency in the Female Empowerment Narrative -- 3.2 Female Empowerment from the Art Direction -- 4 Conclusions -- References -- Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic -- 1 Introduction and Literature Review -- 2 Material and Methodology -- 3 Analysis of Results.; 4 Conclusions -- References -- Framing and Immigration: New Frames in Media and Social Networks -- 1 Introduction -- 2 Related Work -- 2.1 Framing Theory -- 2.2 Agenda-Setting Theory -- 2.3 Stereotypes and Prejudices of the Immigrant Population in Spain -- 3 Research Method -- 4 Results -- 5 Discussion and Conclusion -- References -- Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation -- 1 Introduction -- 2 Literature Background -- 2.1 The Need to Belong to a Group -- 2.2 Belonging-Oriented Consumption and Belonging Conduits -- 2.3 Instagram and the Search for Belonging -- 3 Methods -- 3.1 Sample -- 3.2 Data Collection -- 3.3 Analysis Procedure -- 4 Results -- 4.1 Theme 1: Use of Resources Traded in the Market -- 4.2 Theme 2: Instagram Extends the Belonging Conduit -- 4.3 Theme 3: Music Amplifies the Belonging Conduit -- 5 Discussion -- References -- Is Facebook a Tool to Achieve True Friendship? A Study from an Ascetic Perspective -- 1 Introduction -- 2 Literature Review -- 3 Results -- 3.1 Fellowship -- 3.2 Camaraderie -- 3.3 Sympathy -- 4 Conclusions -- References -- Fact-Checking on COVID-19 After a Year of Global Infodemic. Analysis of Digital Misinformation in Spain, Portugal and Latin America -- 1 Introduction -- 1.1 Fact-Checking as a Reaction to Information Disorders -- 1.2 Fact-Checkers in a Global Infodemic Scenario -- 2 Method -- 3 Results -- 3.1 Characteristics of the Fact-Checked Misinformation -- 3.2 International Circulation of the Information that Was Fact-Checked -- 3.3 Correlation Between Web Search Queries and Publication of Fact-Checks -- 4 Discussion and Conclusions -- References -- Post-truth of Female Empowerment in the Fake News of Peruvian Reality Shows -- 1 Introduction -- 1.1 The Peruvian Media Ecosystem and Women Sexualized Representation -- 2 Methodology.; 2.1 Ethical Considerations -- 3 Results and Discussion -- 3.1 The Use of Fake News with a Level of Facticity -- 3.2 Post-truth of Female Empowerment -- 4 Conclusions -- References -- YouTuber and Instagrammer Phenomenon in the Andean Community -- 1 Introduction -- 1.1 Social Media in the Andean Community -- 1.2 Phenomenal YouTuber and Instagrammer -- 2 Design and Materials -- 3 Results -- 3.1 Influencer Profile and Language -- 4 By Way of Conclusion -- References -- Intellectual Disability in Media and Political Agendas and Its Status as a Social Minority -- 1 Introduction -- 2 The Social Issues of Intellectual Disability -- 3 The Agendas' Role -- 3.1 The Media Agenda: A Social Role for Intellectual Disability -- 3.2 The Political Agenda: A Public Role for Intellectual Disability -- 4 Objectives and Methodology -- 5 Results -- 5.1 The Political Agenda -- 5.2 The Media Agenda -- 6 Discussion and Conclusions -- References -- The Emotions of the Outbreak. Topics, Sentiments and Politics on Twitter During Chilean October -- 1 Introduction -- 1.1 Social Context -- 2 Review of Literature -- 2.1 ; Twitter, Emotions and Protest Mobilization -- 3 Methodology -- 3.1 Techniques of Analyses -- 3.2 Sample, Textual Corpus -- 4 Results -- 4.1 Topic Modeling Analysis -- 4.2 Sentiment Analysis -- 4.3 Discussion -- 5 Conclusions -- References -- Use of Technological Means and Personal Data in Electoral Activities: Persuasive Voters -- 1 Introduction -- 2 Use of Technological Means and Personal Data in Electoral Activities: Persuadable Voters -- 3 Other Conclusions -- References -- Political Communication in Europe. The Role of the Lobby and Its Communication Strategies -- 1 Lobby and Political Communication -- 2 Strategies of Lobbies in European Union -- 3 Communication in the Commission and Parliament -- 4 Conclusion -- References.; Institutional Advertising in the Face of COVID-19 Hoaxes: Strategies, Messages and Narratives in the Spanish Case.
• Sommario/riassunto: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogota, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Politicas (Galicia, Spain); the University of A Coruna (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.