Spreadable Media : Creating Value and Meaning in a Networked Culture / / Henry Jenkins, Sam Ford, Joshua Green

• Record Nr.: UNINA9910480590003321
• Autore: Jenkins Henry <1958->
• Pubbl/distr/stampa: New York, NY : , : New York University Press, , [2013]; ©2013
• ISBN: 0-8147-4351-X
• Descrizione fisica: 1 online resource (370 p.)
• Collana: Postmillennial Pop ; ; 15
• Classificazione: AP 15945
• Disciplina: 302.23
• Soggetti: Social media; Mass media - Social aspects; Mass media and technology; Mass media and culture; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- HOW TO READ THIS BOOK -- INTRODUCTION: WHY MEDIA SPREADS -- 1. WHERE WEB 2.0 WENT WRONG -- 2. REAPPRAISING THE RESIDUAL -- 3. THE VALUE OF MEDIA ENGAGEMENT -- 4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION? -- 5. DESIGNING FOR SPREADABILITY -- 6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA -- 7. THINKING TRANSNATIONALLY -- CONCLUSION -- NOTES -- REFERENCES -- INDEX -- ABOUT THE AUTHORS
• Sommario/riassunto: How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, ; and by contrasting the concepts of “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the US and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.

Portugal : Gewerkschaftsmonitor ; FES briefing / Friedrich-Ebert-Stiftung, Referat Internationale Politikanalyse

• Record Nr.: UNINA9910892293603321
• Pubbl/distr/stampa: Berlin, : Friedrich-Ebert-Stiftung, 2019-
• Descrizione fisica: Online-Ressource
• Disciplina: 320
• Soggetti: Zeitschrift
• Lingua di pubblicazione: Tedesco
• Formato: Materiale a stampa
• Livello bibliografico: Periodico

Armed Coexistence : The Dynamics of the Intractable Sino-Indian Border Dispute / / by Stephen P. Westcott

• Record Nr.: UNINA9910743355503321
• Autore: Westcott Stephen P.
• Pubbl/distr/stampa: Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2022
• ISBN: 9789811674501; 9811674507; 9789811674495; 9811674493
• Edizione: [1st ed. 2022.]
• Descrizione fisica: 1 online resource (318 pages)
• Collana: Politics of South Asia, , 2523-8353
• Disciplina: 346.540432
• Soggetti: Security, International; International relations; Asia - Politics and government; Politics and war; International Security Studies; International Relations Theory; International Relations; Foreign Policy; Asian Politics; Military and Defence Studies
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Chapter 1. Introduction -- Chapter 2. From Imperial Frontier to Intractable Dispute -- Chapter 3. Causes of Interstate Border Dispute Intractability; A Neoclassical Realist Levels of Analysis Approach -- Chapter 4. The First Level-of-Analysis, Chief Executives and the Sino-Indian border dispute -- Chapter 5. The Second Level-of-Analysis; Domestic Political Pressures and the Sino-Indian Border Dispute -- Chapter 6. The Third Level-of-Analysis; the State's Interests and the Sino-Indian Border Dispute -- Chapter 7. Conclusion.
• Sommario/riassunto: This book is the first to comprehensively explore the origins and ; reasons behind the Sino-Indian border dispute's intractability. Utilising an array of accurate maps, tables, archival and scholarly research, this book shows how an ambiguous frontier became a contested border and how it has become relatively pacified yet remaining unresolved. Unlike previous examinations, however, this book also provides a theoretically based explanation as to why it is so difficult for an interstate border dispute to be resolved. By examining a wide range of salient actors, from state leaders to the individual governing organisations to the State itself, it is shown that it is usually in their interest to maintain the status quo rather than seek some form of resolution, thereby ensuring that the border dispute remains intractable. With both China and India shaping up to be major powers throughout the twenty-first century, a detailed examination of the major issue of contention between them is more pertinent now than ever. Stephen P. Westcott received his Masters in International Relations from the University of Western Australia and his PhD in Politics from Murdoch University. His research interests include Indo-Pacific geopolitics, South Asian security and issues concerning terrorism/counter-terrorism. Currently he is a postdoctoral research associate at Murdoch University, where he teaches International Relations and Global Security, and is the book review editor for the Journal of Asian Security and International Affairs.