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1. |
Record Nr. |
UNINA990002749070403321 |
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Autore |
Magee, James Owen |
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Titolo |
Partnership accounting. / by Magee J.O. |
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Pubbl/distr/stampa |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910741143303321 |
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Autore |
Sin Kwang-yong |
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Titolo |
The executor of integrated marketing communications strategy : Marcom manager's working model / / Kwang-Yong Shin |
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Pubbl/distr/stampa |
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New York, : Springer, 2013 |
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ISBN |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (150 p.) |
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Collana |
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Springer briefs in business |
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Disciplina |
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Soggetti |
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Marketing - Communication systems |
Communication models |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager. |
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Sommario/riassunto |
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The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it |
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provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented. |
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