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1. |
Record Nr. |
UNINA9910716580303321 |
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Titolo |
Addressing the threat from securities investments that finance certain companies of the People's Republic of China : communication from the President of the United States transmitting an executive order taking additional steps to address the national emergency declared in Executive Order 13959 of November 12, 2020, addressing the threat from securities investment that finance communist Chinese military companies, pursuant to 50 U.S.C. 1703(b); Public law 95-223, Sec. 204(b); (91 Stat. 1627) |
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Pubbl/distr/stampa |
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Washington : , : U.S. Government Publishing Office, , 2021 |
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Descrizione fisica |
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1 online resource (8 pages) |
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Collana |
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House document / 117th Congress, 1st session ; ; 117-40 |
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Soggetti |
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National security - United States |
Investments, Chinese - Government policy - United States |
Investments, Chinese - United States - Prevention |
Stock exchanges - United States |
Armed Forces - Finance |
Diplomatic relations |
Investments, Chinese - Government policy |
National security |
Stock exchanges |
Legislative materials. |
China Armed Forces Finance |
United States Foreign relations China |
China Foreign relations United States |
China |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Referred to the Committee on Foreign Affairs." |
"June 4, 2021." |
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2. |
Record Nr. |
UNINA9910739454003321 |
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Titolo |
Contemporary Trends in Marketing : Problems, Processes and Prospects / / edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
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ISBN |
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Edizione |
[1st ed. 2023.] |
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Descrizione fisica |
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1 online resource (159 pages) |
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Collana |
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Palgrave Studies in Marketing, Organizations and Society, , 2661-8621 |
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Disciplina |
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Soggetti |
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Marketing |
Consumer behavior |
Technological innovations |
Consumer Behavior |
Innovation and Technology Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter. |
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Sommario/riassunto |
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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. |
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Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs atthe University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA. |
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