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Record Nr. |
UNINA9910739432403321 |
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Autore |
Aspray William |
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Titolo |
Food in the internet age / / William Aspray, George Royer, Melissa G. Ocepek |
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Pubbl/distr/stampa |
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New York : , : Springer, , 2013 |
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ISBN |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (xii, 83 pages) : illustrations |
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Collana |
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SpringerBriefs in Food, Health, and Nutrition, , 2197-571X |
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Disciplina |
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Soggetti |
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Food industry and trade - United States |
Food writing - United States |
Internet - Economic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Food Online: An Introduction to a Complex Environment -- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan -- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses -- Trust Online: From Amazon to Recipe Sharing. |
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Sommario/riassunto |
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This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach. |
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