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Record Nr. |
UNINA9910450482103321 |
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Titolo |
International marketing review . Vol. 22, No. 6 International e-marketing [[electronic resource] /] / Guest editors Nitish Singh and Sandeep Krishnamurthy |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50976-7 |
9786610509768 |
1-84544-848-0 |
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Descrizione fisica |
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1 online resource (112 p.) |
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Altri autori (Persone) |
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KrishnamurthySandeep |
SinghNitish |
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Disciplina |
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Soggetti |
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Electronic commerce |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher |
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Sommario/riassunto |
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The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte |
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2. |
Record Nr. |
UNINA9910709753503321 |
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Titolo |
Report of the International Ozone Trends Panel |
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Pubbl/distr/stampa |
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Washington, DC : , : National Aeronautics and Space Administration : , : National Oceanic and Atmospheric Administration : , : Federal Aviation Administration |
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Geneva, Switzerland : , : World Meteorological Organization |
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Nairobi, Kenya : , : United Nations Environment Program, , [1988?] |
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Descrizione fisica |
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1 online resource (1 volume) : illustrations, maps |
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Collana |
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World Meteorological Organization Global Ozone Research and Monitoring Project report ; ; no. 18 |
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Soggetti |
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Atmospheric ozone |
Ozone layer |
Ozone layer depletion |
Atmospheric chemistry |
Global warming |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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"An international agreement known as the Montreal Protocol on Substances That Deplete the Ozone Layer was reached in 1987. Through that agreement and its subsequent amendments and adjustments, many nations of the world have carried out policies to reduce and then phase out their use of ozone-depleting chemicals. The Montreal Protocol also called for the international scientific community to periodically update governments on the latest scientific findings related to the ozone layer. Conducted under the auspices of the World Meteorological Organization (WMO) and the United Nations Environment Programme (UNEP) and co-sponsored by NASA, NOAA, and the European Commission, these periodic "state-of-the-science" assessments have guided policymakers as they strengthened the original provisions of the Montreal Protocol. Together with colleagues at NASA, other NOAA laboratories, and other scientific institutions across the U.S. and around the world, CSD (formerly the Aeronomy Laboratory) has played a leading role in preparing these assessments"--Publisher's website. |
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Nota di bibliografia |
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Includes bibliographical references. |
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