Record Nr.

UNINA9910145442003321

Autore

Eastwood Sharon

Titolo

Business management for the equine industry [[electronic resource] /] / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon

Pubbl/distr/stampa


Ames, Iowa, : Blackwell Pub., 2006

ISBN

1-281-32220-2

9786611322205

0-470-76138-5

0-470-75114-2

0-470-75043-X

Descrizione fisica

1 online resource (170 p.)

Altri autori (Persone)

JensenAnne-Lise Riis

JordonAnna

Disciplina

636.1068

Soggetti

Horse industry - Great Britain - Management

New business enterprises - Great Britain

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 153-155) and index.

Nota di contenuto

Business Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis

Rivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic

strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix

Marketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index

Sommario/riassunto

Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, conclu

Record Nr.

UNINA9910708652603321

Titolo

Building the fleet we need : a look at Navy force structure : hearing before the Subcommittee on Seapower and Projection Forces of the Committee on Armed Services, House of Representatives, One Hundred Fourteenth Congress, second session, hearing held April 13, 2016

Pubbl/distr/stampa


Washington, D.C. : , : U.S. Government Publishing Office, , 2017

Descrizione fisica

1 online resource (iii, 43 pages)

Soggetti

Shipbuilding - United States

Legislative hearings.