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Record Nr. |
UNINA9910708498403321 |
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Autore |
Tatham Steve |
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Titolo |
Using target audience analysis to aid strategic level decisionmaking / / Steve Tatham |
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Pubbl/distr/stampa |
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Carlisle, PA : , : Strategic Studies Institute and U.S. Army War College Press, , 2015 |
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Descrizione fisica |
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1 online resource (xiii, 51 pages) : illustrations (some color) |
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Collana |
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Soggetti |
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Target marketing |
Public opinion polls |
Root cause analysis |
Armed Forces - Public relations |
Public relations |
United States Armed Forces Public relations |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"August 2015." |
Paper version available for sale by the Superintendent of Documents, U.S. Government Publishing Office. |
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Nota di bibliografia |
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Includes bibliographical references (pages 45-51). |
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