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Record Nr. |
UNINA9910153065303321 |
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Autore |
Mohr Jakki J. |
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Titolo |
Marketing of high-technology products and innovations / / Jakki J. Mohr, Sanjit Sengupta, Stanley Slater |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2014] |
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©2014 |
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ISBN |
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9781292054537 |
1292054530 |
9781292040332 |
1292040335 |
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Edizione |
[Third edition, Pearson new international edition.] |
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Descrizione fisica |
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1 online resource (ii, 542 pages) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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High technology industries - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1. Introduction to World of High-Technology Marketing -- Chapter 2. Strategic Market Planning in High-Tech Firms -- Chapter 3. Culture and Climate Considerations for High-Tech Companies -- Chapter 4. Market Orientation and Cross-functional (Marketing-R & D) Interaction -- Chapter 5. Partnerships, Alliances and Customer Relationship Marketing -- Chapter 6. Marketing Research in High-Tech Markets -- Chapter 7. Understanding High-Tech Customers -- Chapter 8. Technology and product management -- Chapter 9. Distribution Channels and Supply Chain Management in High-Tech Markets -- Chapter 10. Pricing Considerations in High-Tech Markets -- Chapter 11. Marketing Communication Tools for High-Tech Markets -- Chapter 12. Strategic Considerations for the Triple Bottom Line in High-Tech Companies -- Chapter 13. Strategic considerations in marketing communications -- Chapter 14. Case: Is there more to Skype than hype? -- Chapter 15. Case: Charting a New Course for Xerox: Strategic Marketing Planning -- Chapter 16. Case: Environmental Systems Research Institute (ESRI) -- Chapter 17. Case: Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? -- Chapter 18. Case: Goomzee Mobile Marketing -- Chapter 19. Case: SELCO-India: Lighting the Base |
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Sommario/riassunto |
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. |
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2. |
Record Nr. |
UNINA9910708335903321 |
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Autore |
Haulman Daniel |
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Titolo |
The Tuskegee Airmen Chronology : A Detailed Timeline of the Red Tails and Other Black Pilots of World War II |
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Pubbl/distr/stampa |
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Athens : , : NewSouth, Incorporated, , 2018 |
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©2018 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (198 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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African American air pilots |
Air pilots, Military |
World War, 1939-1945 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The story of the Tuskegee Airmen, the first African American pilots in American military service, is a complex tapestry with many story threads, such as the training story, the 99th Fighter Squadron story, the 332d Fighter Group Red Tail story, and the 477th Bombardment Group story. One story did not end when another began. The stories unfolded simultaneously. For example, while some Tuskegee Airmen were learning to fly at Tuskegee, others were flying combat missions |
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overseas, while still others were being arrested for resisting segregation at another base. This Tuskegee Airmen Chronology links the stories together, filling a crucial historiographical niche. All the important events in Tuskegee Airmen history are included, such as the graduation of each flying class at Tuskegee Army Air Field, the activation and movement of each Tuskegee Airmen flying unit, the movement to and from each base, the award of each of the 96 Tuskegee Airmen Distinguished Flying Crosses, the achievement of each of the 112 Tuskegee Airmen aerial victories over enemy aircraft, a brief summary of every one of the 312 missions the Tuskegee Airmen flew for the Fifteenth Air Force, all the important Tuskegee Airmen leaders, and when each assumed command of his flying unit, the transition to each new aircraft type, and each Tuskegee Airmen who was shot down, disappeared, was captured, or returned. Readers should find it a unique and valuable tool for understanding and appreciating the varieties of Tuskegee Airmen experience as they distinguished themselves in the air and on the ground and forged new frontiers for equal opportunity.Dr. Dan Haulman the leading authority on the Tuskegee Airmen, a sought-after presenter on the topic. The chronology format is unique and comprehensive; it significantly adds to the published literature about the Airmen. The Tuskegee Airmen Chronology is being released at time of increased interest in Tuskegee Airmen history.The Tuskegee Airmen Chronology: A Detailed Timeline of the Red Tails and Other Black Pilots of World War II provides a unique year-by-year overview of the fascinating story of the Tuskegee Airmen, embracing important events in the formation of the first military training for black pilots in United States history, the phases of their training at various airfields in Tuskegee and elsewhere, their continued training at other bases around the United States, and their deployment overseas, first to North Africa and then to Sicily and Italy. The book is the fifth on the subject by Airmen expert Dr. Daniel Haulman.The Tuskegee Airmen are best known for flying P-47s and red-tailed P-51s to escort B-17 and B-24 bombers deep into enemy territory. Their exemplary performance proved conclusively that given the opportunity and resources black men could fly and fight in combat every bit as well as their white counterparts. They lost fewer bombers than the other fighter groups, and they shot down 112 enemy aircraft.The Tuskegee Airmen Chronology also includes abundant information on the many Tuskegee Airmen who were not fighter pilots, including B-25 bomber crews who trained in the U.S., and the thousands of Tuskegee Airmen who served as ground support. They fought two enemies, Nazis in Europe and racism at home, and through their dedication and efforts earned a hard-won double victory. |
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