1.

Record Nr.

UNINA9910704808303321

Titolo

Travel promotion : Brand USA needs plans for measuring performance and updated policy on private sector contributions : report to the Ranking Member, Committee on Homeland Security, House of Representatives

Pubbl/distr/stampa

[Washington, D.C.] : , : United States Government Accountability Office, , 2013

Descrizione fisica

1 online resource (ii, 44 pages) : color illustrations, color map

Soggetti

Branding (Marketing) - United States

International travel

Place marketing - Government policy - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from title screen (viewed Oct. 17, 2013).

"July 2013."

"GAO-13-705."

Nota di bibliografia

Includes bibliographical references.