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Record Nr. |
UNINA9910703085403321 |
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Autore |
Birn Robin |
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Titolo |
Market research / / Robin Birn and Patrick Forsyth |
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Pubbl/distr/stampa |
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[Washington, D.C.], : U.S. Commercial Service |
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Oxford, England : , : Capstone, , 2002 |
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©2002 |
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ISBN |
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Descrizione fisica |
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1 online resource (122 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing research |
United States Commerce |
United States Foreign economic relations |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; Title Page; Copyright Page; Introduction to ExpressExec; Table of Contents; 04.09.01: Introduction; 04.09.02: What is Market Research?; 04.09.03: The Evolution of Market Research; 04.09.04: The E-Dimension; 04.09.05: The Global Dimension; 04.09.06: The State of the Art; 04.09.07: In Practice; 04.09.08: Key Concepts and Thinkers; 04.09.09: Resources; 04.09.10: Ten Steps to Making Market Research Work; Frequently Asked Questions (FAQs); Acknowledgments |
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Sommario/riassunto |
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Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts be |
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