| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910132166403321 |
|
|
Autore |
Poynter Ray |
|
|
Titolo |
The handbook of mobile market research : tools and techniques for market researchers / / Ray Poynter, Navin Williams, Sue York |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chichester, England : , : Wiley, , 2014 |
|
©2014 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-119-20819-X |
1-118-93576-4 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (312 p.) |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Marketing research |
Mobile commerce |
Mobile communication systems |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers; Contents; Foreword; Introduction; Who the Book is For; The Structure of the Book; Part I: Mobile Market Research; Part II: Qualitative and Quantitative Research; Part III: The Methods and Applications of Mobile Market Research; Part IV: Researching the Mobile Ecosystem, Ethics, and the Future; References to brands and services; Online Material; Repetition; A note of thanks; PART I Mobile Market Research; 1 Overview of Mobile Market Research; Introduction; What Does Mobile Market Research mean? |
Standardized solutions for mobile market researchWhy the interest in mobile?; 1. The ubiquity of mobile phones; 2. 'In the moment'; 3. Putting the 'Smart' in mobile market research; 4. Passive data collection; A Brief History of Mobile Market Research; The International Dimension; Mobile Quantitative Research; Unintentional mobile; Mobile only surveys; mCAPI; Mixed-mode studies; Mobile Qualitative Research; Mobile Devices and Communities; The Mobile Ecosystem; The Challenges of Mobile Market Research; Shorter surveys; The cost efficiency of PC-based online surveys; Limitations of the devices |
Variability of mobile devicesAchieving participant cooperation; Ethical, |
|
|
|
|
|
|
|
|
|
|
|
regulatory, and privacy concerns; The Future for Mobile Market Research; 2 Mobile Research in Action; Introduction; Retail Research; Understanding shopping trips and processes; Face-to-face customer research; Retail audits; Mobile shopping; Mystery shopping; The future of mobile market research and retail; Customer Experience and Satisfaction Research; Capturing experiences; Bias and capturing experiences; Event triggered satisfaction surveys; Location triggered satisfaction surveys |
Alert/timer triggered satisfaction surveysTaking experience and satisfaction further; Advertising Testing; Tracking Brands and Advertising; Product Testing; In use testing; Advanced Quantitative Research; Creating mobile friendly and mobile specific advanced quantitative research; B2B (Business to Business) Research; Sampling issues; Variations in mobile devices; Ethics and intellectual property rights; Summary; 3 The Technology of Mobile Market Research; Introduction; Types of Mobile Devices; Smartphones; Feature phones; Market research and feature phones |
Tablets (including PDAs and phablets)The link between devices and mobile market research; Connecting with Mobile Participants; Mobile web or mobile internet; SMS/Text; Mobile voice; Mobile applications; The Mobile Ecosystem; Mobile service providers; Device manufacturers and brands; Third-party service providers; The Features of Mobile Phones; 1. Studies via SMS and MMS; 2. Studies via mobile web; 3. Studies via apps; Mobile Operating Systems; Android; Apples iOS; Microsoft Mobile Phone OS; BlackBerry; Symbian; Operating system overview; Location-Based Services; Geolocation uses |
Different ways of finding the location of a mobile device |
|
|
|
|
|
|
Sommario/riassunto |
|
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. However, mobile research is |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910702982603321 |
|
|
Autore |
Cronin Patrick M |
|
|
Titolo |
Global Strategic Assessment 2009 : America's Security Role in a Changing World |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chicago : , : Barakaldo Books, , 2021 |
|
©2021 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (957 pages) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
National security - United States |
United States Foreign relations 2009-2017 |
United States Foreign relations 2001-2009 |
United States Military policy |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Intro -- TABLE OF CONTENTS -- Introduction -- Acknowledgements -- Section I-Adapting to Eight Global Challenges -- Chapter 1-The Global Redistribution of Economic Power -- What Is Economic Power? -- Peering into the Abyss: Implications of the Global Financial Crisis -- The Rise of the Rest -- Brave New World -- Economic Security -- Protectionism -- Chapter 2-Political Flux in a Nonpolar World -- A Nonpolar World? -- International Cooperation in an Era of Transnational Threats -- The Normative Shift: Sovereignty versus intervention -- The Fate of a Faith -- Islamism and the Crisis of Governance -- Rapid Increases in Food Prices -- Chapter 3-The Impact of the Information Revolution -- The Information Environment -- Al Qaeda, Its Sympathizers, and the Internet -- Understanding Cyber Attacks -- New Threats, New Responses -- New Threats -- New Strategies -- Technology and the Changing Character of War -- The Use of Space in Global Communications -- Contributors -- Chapter 4-Energy and Environmental Insecurity -- The Emerging International Energy Security System -- European Energy: Security in Coordination -- Recent Trends in the Changing Energy Landscape -- Energy and Central Asia -- Climate Change -- Water Security -- The Department of |
|
|
|
|
|
|
|
|
|
Defense: Trailblazing New Energy Infrastructure and Fuels -- Chapter 5-Fragile States and Ungoverned Spaces -- A Squeeze Play on Sovereignty? -- Ungoverned Areas: Who's in Charge? -- Migration: A Symptom of Conflict...or a Cause? -- Pandemics: State Fragility's Most Telling Gap? -- State Failure: Devising Effective Responses -- Complex Contingencies: Can They Restore Governance? -- Chapter 6-Transnational Movements and Terrorism -- Assessing the Salafi Jihadist Movement -- The View from the Muslim World -- The Mind of the Terrorist -- Preventing Catastrophic Terrorism. |
Evolving Threats: Terror Groups, Gangs, and Networks -- Chapter 7-The Changing Character of War -- The Challenge of Hybrid Warfare -- Counterinsurgency Warfare -- Humanitarian Issues in Conflict Zones -- The Changing Nature of Maritime Conflict -- Airpower in a Nutshell -- Changing and Enduring Aspects of Conflict -- Contributors -- Chapter 8-The Proliferation of Weapons of Mass Destruction -- Problems of WMD Proliferation -- International Net Assessment for the Second Nuclear Age -- Homeland Security and Defense -- Proliferation and the Militarization of Space -- Preventing Nuclear Proliferation: An Overview -- Section II-Assessing Complex Regional Trends -- Chapter 9-The Greater Middle East -- The Greater Middle East: Strategic Change -- The Gulf Cooperation Council: Avoiding Risk, Seeking Opportunity -- Israel and the Arabs: The Price of Peace -- Syria: Stabilizer or Spoiler? -- The Challenge of Political Reform -- Kuwait: Democratic Vanguard or the Next Islamic Republic? -- Islamists: Why They Won't Go Away -- Elements of a New U.S. Strategy -- The Strait of Hormuz, Iran, and the Risk: A Fact Box -- Turkey Faces East -- Chapter 10-South Asia -- Afghanistan: The Quest for Stability and Legitimacy -- Afghanistan: The Challenge of Narcotics -- Provincial Reconstruction Teams in Afghanistan: An Enduring Innovation -- Pakistan: Moving Away from the Brink -- Twenty-first Century Pashtuns: Change amid Continuity -- India: The Confounding Power -- Long-term Trends -- Chapter 11-Russia/Eurasia -- Paradigm Shift: Dealing with Russia after 08/08/08 -- A Promising Start -- Russia and Arms Control -- The Russian Far Eastern Energy Complex and Russia's Re-emergence in East Asia -- The Shanghai Cooperation Organization: The Lowest Common Denominator -- Chapter 12-East and Southeast Asia -- Managing Strategic Competition with China. |
The U.S.-Japan Alliance: Managing Expectations -- The U.S.-Japan Alliance: Key Documents -- The U.S.-ROK Alliance: Building a Mature Partnership -- North Korea: Choices for the New Administration -- Reengaging with Southeast Asia and ASEAN -- Chapter 13-Europe -- Rethinking Euroatlantic Security Structures -- Europe: A Normative Superpower? -- European Strength in an Unpredictable World -- Balkan Challenges -- Turkey at a Crossroads -- European Counter-radicalization Strategy -- Chapter 14-Africa -- The Seven Africas -- America's Security Role: The Horn of Africa -- Persistent Conflicts -- Sudan and the Threat of Civil War -- Counterterrorism in Africa -- Challenge of African Development -- Chapter 15-The Americas -- A Complex Regional Setting -- Engaging a Rising Brazil -- Emerging Subregional Solidarity -- Emerging Global and Transnational Security Challenges -- The Cuba Challenge: The Next 4 to 8 Years -- Securing the Three Borders -- Working with Mexico -- Responding to the Region's Challenges and Opportunities -- Section III-Recalibrating American Power -- Chapter 16-American Contribution to Global Security -- Balancing Leadership and Sustainability -- America-Accidental Superpower? -- Deterrence and Defense -- Ending Conflict and Promoting Stability -- Iraq Endgame: Internal and Regional Stability -- Darfur: A Complex Conflict -- Contributors -- Chapter 17- |
|
|
|
|
|
|
|
|
|
Alternative Force Structures and Resource Constraints -- Force Structure Implications of Hybrid Warfare -- Outlines of a Post-Iraq Army -- A New Competitive Strategy for Enduring Naval Superiority -- Table 2. U.S. Navy 313-ship Plan -- The Marines: From a Force in Readiness to a Force Engaged -- Critical Decisions for the Air Force -- Military Manpower and Personnel Issues -- Integration initiatives in the Air Force -- Defense Budgets: Past and Future. |
Making Tough Choices on Priorities and Risk -- Contributors -- Chapter 18-National Security Reform and the Security Environment -- The Three Pillars of Reform -- Refining Jointness -- The Evolution of U.S. Southern Command -- Twenty-first Century Diplomacy -- Strategic Leadership -- Educating National Security Professionals -- The Importance of Stability Operations -- Intelligence Reform -- Challenges for Intelligence -- Improving Homeland Resilience -- Contributors -- Chapter 19-Cooperation with Allies and Coalition Partners -- Multilateralism -- Enhancing Cooperation among the Atlantic Allies -- East Asia and the Pacific: Transforming Alliances -- Strengthening Middle East Partnerships -- Economic Development and Conflict Management: Priorities for the Future -- Stabilizing Fragile States -- Rethinking Security Assistance -- Living with Coalitions -- Chapter 20-Competitive Strategies for U.S. Engagement -- Restoring American Leadership through Smart Power -- Cold War Myths and Realities -- War of Ideas -- Thinking Strategically about al Qaeda -- Information Operations to Counter Terrorism and Rogue States -- Implementing Complex Operations -- Peace, Prosperity, and Partnership -- Contributors -- Acknowledgments. |
|
|
|
|
|
|
Sommario/riassunto |
|
Offers a conceptual pathway for U.S. policymakers to begin recalibrating America's security role to reverse what has appeared to be a widening gap between U.S. ends and means, now and in the future. Provides an overview of eight broad trends shaping the international security environment; a global analysis of the world's seven regions, to consider important developments in their distinctive neighborhoods; and, an examination of prospective U.S. contributions, military capabilities and force structure, national security organization, alliances and partnerships, and strategies. |
|
|
|
|
|
|
|
| |