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1. |
Record Nr. |
UNISALENTO991001074229707536 |
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Autore |
Alessi, Giuseppe |
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Titolo |
Aggiornamento / Giuseppe Alessi, Bruno Manzella, Pasquale Marino |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Collana |
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Altri autori (Persone) |
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Marino, Pasqualeauthor |
Manzella, Brunoauthor |
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Disciplina |
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Soggetti |
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Società (Diritto e economia) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910153065303321 |
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Autore |
Mohr Jakki J. |
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Titolo |
Marketing of high-technology products and innovations / / Jakki J. Mohr, Sanjit Sengupta, Stanley Slater |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2014] |
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©2014 |
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ISBN |
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9781292054537 |
1292054530 |
9781292040332 |
1292040335 |
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Edizione |
[Third edition, Pearson new international edition.] |
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Descrizione fisica |
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1 online resource (ii, 542 pages) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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High technology industries - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1. Introduction to World of High-Technology Marketing -- Chapter 2. Strategic Market Planning in High-Tech Firms -- Chapter 3. Culture and Climate Considerations for High-Tech Companies -- Chapter 4. Market Orientation and Cross-functional (Marketing-R & D) Interaction -- Chapter 5. Partnerships, Alliances and Customer Relationship Marketing -- Chapter 6. Marketing Research in High-Tech Markets -- Chapter 7. Understanding High-Tech Customers -- Chapter 8. Technology and product management -- Chapter 9. Distribution Channels and Supply Chain Management in High-Tech Markets -- Chapter 10. Pricing Considerations in High-Tech Markets -- Chapter 11. Marketing Communication Tools for High-Tech Markets -- Chapter 12. Strategic Considerations for the Triple Bottom Line in High-Tech Companies -- Chapter 13. Strategic considerations in marketing communications -- Chapter 14. Case: Is there more to Skype than hype? -- Chapter 15. Case: Charting a New Course for Xerox: Strategic Marketing Planning -- Chapter 16. Case: Environmental Systems Research Institute (ESRI) -- Chapter 17. Case: Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? -- Chapter 18. Case: Goomzee Mobile Marketing -- Chapter 19. Case: SELCO-India: Lighting the Base of the Pyramid. |
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Sommario/riassunto |
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. |
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3. |
Record Nr. |
UNINA9910695079303321 |
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Autore |
Wells Jim <1947-> |
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Titolo |
Natural gas [[electronic resource] ] : factors affecting prices and potential impacts on consumers : testimony before the Permanent Subcommittee on Investigations, Committee on Homeland Security and Governmental Affairs, United States Senate / / statement of Jim Wells |
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Pubbl/distr/stampa |
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[Washington, D.C.] : , : U.S. Government Accountability Office, , [2006] |
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Descrizione fisica |
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24 pages : digital, PDF file |
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Collana |
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Testimony ; ; GAO-06-420 T |
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Soggetti |
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Natural gas - Prices - United States |
Gas industry |
Consumers - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from title screen (viewed on Apr. 3, 2006). |
"For release ... February 13, 2006." |
Paper version available from: U.S. Government Accountability Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548. |
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Nota di bibliografia |
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Includes bibliographical references. |
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