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1. |
Record Nr. |
UNISA996339137103316 |
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Autore |
Armstrong Michael <1928-> |
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Titolo |
A handbook of management techniques [[electronic resource] ] : a comprehensive guide to achieving managerial excellence and improved decision making / / Michael Armstrong |
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Pubbl/distr/stampa |
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London, : Kogan Page, 2006 |
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ISBN |
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1-280-71040-3 |
9786610710409 |
1-4294-1383-2 |
0-7494-4960-8 |
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Edizione |
[3, Revised] |
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Descrizione fisica |
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1 online resource (657 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing |
23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin |
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Sommario/riassunto |
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A useful companion for managers, as well as an ideal reference for |
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business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here cover various fields of modern management. |
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2. |
Record Nr. |
UNISALENTO991003429209707536 |
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Autore |
Fermi, Enrico |
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Titolo |
Termodinamica / Enrico Fermi |
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Pubbl/distr/stampa |
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Torino : P. Boringhieri, 1958 |
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Descrizione fisica |
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179 p. : ill., diagr. ; 21 cm |
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Collana |
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Testi della fisica contemporanea ; 2 |
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Classificazione |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Tit. orig.: Thermodynamics |
Includes index |
Raccolta delle lezioni tenute alla Columbia University di New York nel 1936 |
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3. |
Record Nr. |
UNINA9910688179403321 |
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Autore |
Rodová Veronika |
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Titolo |
Rozhovory v Komenském : tucet zamyšlení o výchově a vzdělávání / / Veronika Rodová |
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Pubbl/distr/stampa |
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Brno : , : Masaryk University, , 2022 |
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Descrizione fisica |
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1 online resource (198 pages) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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Celebrities |
Education - Czechoslovakia |
Intellectuals |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Title in English: Interviews in the Comenius Journal: A Dozen Reflections on Education The book includes twelve interviews about pedagogical, curricular and didactic topics conducted with leading experts and important personalities in contemporary Czech pedagogy. It captures the ways of thinking about these issues in the second decade of the 21st century. It is intended for the wide professional public - academics, teachers and students. |
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