Effectively planning, implementing, and evaluating health promotion programs can promote behavioral and social change, contribute to the elimination of health inequalities, and improve health outcomes. The health promotion examples in this book illustrate how people are affected by the cultural, social, and environmental factors in which they live. It also reveals that the values, beliefs, attitudes, and behaviors of target groups have an impact on health promotion.Health Promotion consists of two parts. In the first part, chapters examine the concept of |