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1. |
Record Nr. |
UNINA9910687098803321 |
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Autore |
Parodi, Cesare |
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Titolo |
Il diritto delle criticità familiari : prospettive penali, civili, minorili / Cesare Parodi, Giuseppe Spadaro, Stefania Stefanelli |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Altri autori (Persone) |
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Spadaro, Giuseppe |
Stefanelli, Stefania <1973- > |
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Disciplina |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910815324503321 |
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Autore |
McDonald Malcolm |
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Titolo |
Marketing plans : how to prepare them, how to profit from them / / Malcolm McDonald, Hugh Wilson |
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Pubbl/distr/stampa |
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Hoboken : , : Wiley, , 2016 |
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ISBN |
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1-119-21718-0 |
1-119-21717-2 |
1-119-30989-1 |
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Edizione |
[Eighth edition.] |
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Descrizione fisica |
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1 online resource (643 p.) |
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Collana |
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New York Academy of Sciences |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing - Planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revised edition of the authors' Marketing plans, 2011. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index. |
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