1.

Record Nr.

UNINA9910686468803321

Titolo

Consumer research methods in food science / / Carlos Gómez-Corona and Heber Rodrigues, editors

Pubbl/distr/stampa

New York, NY : , : Humana, Springer Science+Business Media, LLC, , [2023]

©2023

ISBN

9781071630006

9781071629994

Edizione

[1st ed.]

Descrizione fisica

1 online resource (470 pages)

Collana

Methods and Protocols in Food Science Series

Disciplina

381.3

Soggetti

Consumers - Research - Methodology

Food science - Research - Methodology

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Sommario/riassunto

This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background. Authoritative and cutting-edge, this text aims to be comprehensive guide for researchers.