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1. |
Record Nr. |
UNISA996396469703316 |
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Autore |
Alessandro Farnese, Duke of Parma, <1545-1592.> |
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Titolo |
A true copy of a letter sent by the Prince of Parma to the generall states of the lowe cuntries, assembled at Antwerpe [[electronic resource] ] : With their aunswere to the same the xii. day of March. 1579. Translated out of French into Dutch, and from the Dutch into English. According to the Dutch copye, printed at Antwerpe by Christopher Plantyn, printer to the Kings maiestie |
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Pubbl/distr/stampa |
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[Imprinted at London, : By Richard Ihones], [1579?] |
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Descrizione fisica |
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Soggetti |
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Netherlands History Wars of Independence, 1556-1648 Early works to 1800 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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A translation of: Copie d'une lettre du prince de Parma, envoyée aux Estats Généraux des Païs Bas, assemblez en Anvers. |
Imprint from colophon. Publication date suggested by STC. |
Jones was fined 15 June 1579 for printing "certen newes of the prynce of Parma" without licence--STC. |
Signatures: A. |
Reproduction of the original in the Lambeth Palace Library. |
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Sommario/riassunto |
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2. |
Record Nr. |
UNINA9910683355803321 |
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Autore |
Küçük S. Ümit |
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Titolo |
Visualizing Marketing : From Abstract to Intuitive / / by S. Umit Kucuk |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
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ISBN |
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9783031182150 |
9783031182143 |
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Edizione |
[2nd ed. 2023.] |
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Descrizione fisica |
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1 online resource (306 pages) |
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Collana |
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Palgrave Studies in Marketing, Organizations and Society, , 2661-8621 |
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Disciplina |
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Soggetti |
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Telemarketing |
Internet marketing |
Marketing |
Strategic planning |
Leadership |
Digital Marketing |
Business Strategy and Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. . |
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Sommario/riassunto |
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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the |
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first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations. S. Umit Kucuk has taught marketing, consumer behavior, marketing research and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is published in the Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Marketing Theory, Psychology and Marketing, and Technovation, among others.He is the author of the books Brand Hate and Consumer Voice, both published by Palgrave Macmillan. |
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