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Record Nr. |
UNINA9910679447103321 |
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Autore |
Brown Stephen |
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Titolo |
Wizard! : Harry Potter's brand magic |
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Pubbl/distr/stampa |
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London, : Cyan Books, 2005 |
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ISBN |
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9780462093598 |
046209359X |
9781435600287 |
1435600282 |
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Descrizione fisica |
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1 online resource (192 p.) |
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Disciplina |
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Soggetti |
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Book industries and trade |
Booksellers and bookselling |
Brand name products |
Character merchandising |
Internet marketing |
Potter, Harry (Fictitious character) |
Marketing & Sales |
Commerce |
Business & Economics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story |
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Sommario/riassunto |
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Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. |
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