1.

Record Nr.

UNINA9910679283503321

Titolo

Place branding

Pubbl/distr/stampa


London, : Henry Stewart Publications, ©2004-

ISSN

1744-070X

Descrizione fisica

2 volumes ; ; 27 cm

Disciplina

338.9

Soggetti

Branding (Marketing)

City promotion

Marketing - Management

Place marketing - Management

Trademarks

Communication in regional planning

Villes - Marketing

Marketing territorial - Gestion

Marques de commerce

Communication en aménagement du territoire

Stratégie de marque

Marketing - Gestion

Periodicals.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Periodico

Note generali

Refereed/Peer-reviewed

Published: Palgrave Macmillan LTD. <Oct. 2006->