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Record Nr. |
UNINA9910678473203321 |
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Autore |
Desforges Charles D. |
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Titolo |
The commercial exploitation of intellectual property rights by licensing / / Charles D. DesForges |
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Pubbl/distr/stampa |
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London : , : Thorogood, , [2001] |
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©2001 |
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ISBN |
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1-280-17403-X |
9786610174034 |
1-4237-2126-8 |
1-85418-442-3 |
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Descrizione fisica |
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1 online resource (239 p.) |
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Collana |
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Thorogood professional insights |
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Disciplina |
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Soggetti |
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Intellectual property |
License agreements |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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About the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; Annexes |
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Sommario/riassunto |
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This Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation. |
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