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Record Nr. |
UNINA9910677642203321 |
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Autore |
Taylor David <1964-> |
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Titolo |
Grow the core : how to focus on your core business for brand success / / David Taylor |
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Pubbl/distr/stampa |
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Chichester, West Sussex, U.K., : John Wiley & Sons Ltd., 2013 |
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Chichester, West Sussex : , : Wiley, , 2013 |
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ISBN |
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1-119-20789-4 |
1-118-48468-1 |
1-283-94109-0 |
1-118-48469-X |
1-118-48470-3 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xvi, 237 pages) : illustrations (some color) |
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Collana |
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Disciplina |
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Soggetti |
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Brand name products - Management |
Product management |
Strategic planning |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A brandgym book"--Cover. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. I. Why grow the core? -- pt. II. Grow the core principles -- pt. III. Grow the core workouts -- pt. IV. The grow the core workplan. |
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Sommario/riassunto |
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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for br |
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