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Record Nr. |
UNINA9910616378803321 |
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Autore |
Moschis George P. |
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Titolo |
Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries / / by George P. Moschis |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
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ISBN |
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9783031130977 |
9783031130960 |
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Edizione |
[1st ed. 2022.] |
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Descrizione fisica |
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1 online resource (352 pages) |
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Collana |
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Management for Professionals, , 2192-810X |
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Disciplina |
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Soggetti |
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Consumer behavior |
Age distribution (Demography) |
Industries |
Marketing |
Consumer Behavior |
Aging Population |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure Services -- Seeking Profits by Enhancing Older Consumer Well-being -- Looking Ahead -- Index. |
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Sommario/riassunto |
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This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and |
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