|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910616378803321 |
|
|
Autore |
Moschis George P. |
|
|
Titolo |
Marketing to the aging population : strategies and tools for companies in various industries / / George P. Moschis |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham, Switzerland : , : Springer, , [2022] |
|
©2022 |
|
|
|
|
|
|
|
|
|
ISBN |
|
9783031130977 |
9783031130960 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (352 pages) |
|
|
|
|
|
|
Collana |
|
Management for Professionals |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Older consumers |
Marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Intro -- Preface and Acknowledgments -- Contents -- About the Author -- 1: Overview -- 1.1 The Older American Population -- 1.2 Consequences of Global Aging -- 1.3 Business and Government Responses -- 1.4 The Older Consumer Market -- 1.4.1 Demographic Characteristics of Older Americans -- 1.4.2 Older Consumers as a Target Market -- 1.5 About This Book -- 1.5.1 The Book's Gist of Recommendations -- 1.5.2 The Bases of Recommendations -- 1.5.3 Focus on Two Oldest Generations -- 1.5.4 Terms and Definitions Used in This Book -- 1.5.5 About the Cited CMCS Studies -- 1.5.6 Structure of the Book and Its Main Premise -- 1.5.7 A Training Manual for Students and Practitioners -- 1.6 Summary and Implications -- References -- 2: Understanding the Needs of Older Consumers -- 2.1 Aging and Age-Related Changes -- 2.1.1 Biophysical Aging -- 2.1.2 Psychological Aging -- 2.1.3 Social Aging -- 2.2 Contextual Effects: Cohorts, History, and Life Events -- 2.2.1 Cohort and Historical Factors -- 2.2.2 Life-Changing Events -- 2.3 Lifestyles -- 2.4 Life Stages of Older Adults -- 2.4.1 Four Life Stages of Older Americans -- 2.4.2 Profiles of Life-Stage Groups -- 2.5 Summary and Implications -- References -- 3: Overview of Older Consumer Behavior -- 3.1 The Effects of Aging, Life Experiences and Events -- 3.1.1 Aging Effects on Consumer Behavior -- 3.1.2 Cohort and Historical Influences -- |
|
|
|
|