1.

Record Nr.

UNINA9910592992903321

Autore

Paczkowski Walter R.

Titolo

Modern Survey Analysis : Using Python for Deeper Insights / / by Walter R. Paczkowski

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022

ISBN

9783030762674

9783030762667

Edizione

[1st ed. 2022.]

Descrizione fisica

1 online resource (365 pages)

Disciplina

382.072

300.727

Soggetti

Statistics

Information visualization

Marketing

Mathematical statistics - Data processing

Artificial intelligence - Data processing

Statistics in Business, Management, Economics, Finance, Insurance

Data and Information Visualization

Statistics and Computing

Data Science

Estudis de mercat

Processament de dades

Python (Llenguatge de programació)

Llibres electrònics

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1. Introduction -- 2. Understanding the structure of survey data -- 3. Shallow analyses of survey data -- 4. Deep analyses of survey data -- 5. Conclusion and wrap-up.

Sommario/riassunto

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. In addition, the basics of Bayesian data analysis and its



Python implementation are presented. Since surveys are widely used as the primary method to collect data, and ultimately information, on attitudes, interests, and opinions of customers and constituents, these tools are vital for private or public sector policy decisions. As a compact volume, this book uses case studies to illustrate methods of analysis essential for those who work with survey data in either sector. It focuses on two overarching objectives: Demonstrate how to extract actionable, insightful, and useful information from survey data; and Introduce Python and Pandas for analyzing survey data.