Text as data : computational methods of understanding written expression using SAS / / Barry deVille, Gurpreet Singh Bawa

• Record Nr.: UNINA9910555092303321
• Autore: De Ville Barry
• Pubbl/distr/stampa: Hoboken, NJ : , : John Wiley & Sons, Inc., , [2022]; ©2022
• ISBN: 9781119487142; 1-119-48714-5; 1-119-48715-3
• Descrizione fisica: 1 online resource (235 pages)
• Collana: Wiley and SAS business series
• Disciplina: 006.312
• Soggetti: Text data mining; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- About the Authors -- Introduction -- Chapter 1 Text Mining and Text Analytics -- Background and Terminology -- Text Analytics: What Is It? -- Brief History of Text -- Writing Systems of the World -- Meaning and Ambiguity -- Notes -- Chapter 2 Text Analytics Process Overview -- Text Analytics Processing -- Process Building Blocks -- Preparation -- Utilization -- Process Description -- Text Mining Data Sources -- Capture -- Linguistic Processing -- Parsing and Parse Products -- Internal Representation and Text Products -- Representation -- Notes -- Chapter 3 Text Data Source Capture -- Text Mining Data Source Assembly -- Use Case: Accessing Text from SAS Conference Proceedings -- Text Data Capture Process -- Consuming Linguistics Text Products -- Notes -- Chapter 4 Document Content and Characterization -- Authorship Analytics: Early Text Indicators and Measures -- Function Words as Indicators -- Beyond Function Words -- Words and Word Forms as Psychological Artifacts -- A Case Study in Gender Detection -- Data Product Example -- Analysis Results -- Summarization and Discourse Analysis -- Elementary Operations as Building Blocks to Results -- Fact Extraction ; -- Sentiment Extraction -- Conditional Inference -- Deployment -- Summarization -- Conclusion -- Notes -- Chapter 5 Textual Abstraction: Latent Structure, Dimension Reduction -- Text Mining Data Source Assembly -- Latent Structure and Dimensional Reduction -- Singular Value Decomposition as Dimension Reduction -- Latent Semantic Analysis -- Clustering Approach to Document Classification -- SVD Approach to Document Indexing -- Rough Meaning - Approximation for Singular Value Dimensions -- Semantic Indexing: Assigning Category Based on Singular Value Dimensional Scores -- Identifying Topics Using Latent Structure.; Latent Structure: Tracking Topic Term Variability Across Semantic Fields -- Conclusion -- Notes -- Chapter 6 Classification and Prediction -- Use Case Scenario -- Composite Document Construction -- Model Development -- Ensemble or Multiagent Models -- Identifying Drivers of Textual Consumer Feedback Using Distance-Based Clustering and Matrix Factorization -- Use Case Scenario: Retailer Reliability Ecommerce -- Discussion -- Notes -- Chapter 7 Boolean Methods of Classification and Prediction -- Rule-Based Text Classification and Prediction -- Method Description -- Characteristics of Boolean Rule Methods -- Example of Boolean Rules Applied to Text Mining Vaccine Data -- An Example Analysis -- Summary -- Notes -- Chapter 8 Speech to Text -- Introduction -- Processing Audio Feedback -- Business Problem -- Process Components -- Further Analysis: Sentiment and Latent Topics -- Conclusion -- Notes -- Appendix A Mood State Identification in Text -- Origins of Mood State Identification -- An Approach to Mood State Developed at SAS -- Background and Discussion -- An Example Mood State Process Flow -- Notes -- Appendix B A Design Approach to Characterizing Users Based on AudioInteractions on a Conversational AI Platform -- Audio-Based User Interaction Inference -- Recommendation Perspective vs. Conventional -- Sole Dependency on Text-Based Bots -- Implementation Scenario: Voice-Based Conversational AI Platform -- Component Process Flow -- Constructed Interaction -- Note -- Appendix C SAS Patents in Text Analytics -- Glossary -- Index -- EULA.
• Sommario/riassunto: This book offers a thorough introduction to the framework and dynamics of text analyticsand the underlying principles at workand provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. -- Edited summary from book