1.

Record Nr.

UNINA9910554257003321

Autore

Qin Hailin

Titolo

¹H NMR spectroscopic handbook of natural products . Volume 1 Alkaloids / / edited by Hailin Qin, Dequan Yu

Pubbl/distr/stampa

Berlin, Germany : , : Walter de Gruyter, , [2021]

©2021

ISBN

3-11-062471-0

3-11-062729-9

Descrizione fisica

1 online resource (XVI, 512 p.)

Collana

¹H NMR Handbook of Natural Products ; ; Volume 1

Disciplina

547.7046

Soggetti

Nuclear magnetic resonance spectroscopy

Alkaloids - Analysis

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Frontmatter -- Preface -- A corresponding table of abbreviations of functional groups and structures -- Contents -- List of Participants -- 1 Introduction -- 2 Alkaloids. Part 1 -- 2 Alkaloids. Part 2 -- Index of compound names -- Index of molecular formula of compounds

Sommario/riassunto

This 6 volume set presents a groundbreaking resource in this branch of natural organic compounds and demonstrates how proton nuclear magnetic resonance (NMR) spectroscopy can be manipulated in structures of natural organic compounds. The authors provide the most comprehensive data of 17 kinds amounting to over 10,000 natural organic compounds. The 1st volume mainly illustrates the molecular formula and structures of alkaloids.



2.

Record Nr.

UNINA9911019327603321

Autore

Fisk Peter

Titolo

Marketing genius / / Peter Fisk

Pubbl/distr/stampa

Chichester, England ; ; Hoboken, NJ, : Capstone, 2006

ISBN

9786610519439

9781907293405

190729340X

9780857086518

0857086510

9781280519437

1280519436

9781841127323

1841127329

Descrizione fisica

1 online resource (500 p.)

Disciplina

658.802

Soggetti

Marketing - Management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source

RechargeIndex

Sommario/riassunto

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions.



It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in