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1. |
Record Nr. |
UNINA9910554257003321 |
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Autore |
Qin Hailin |
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Titolo |
¹H NMR spectroscopic handbook of natural products . Volume 1 Alkaloids / / edited by Hailin Qin, Dequan Yu |
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Pubbl/distr/stampa |
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Berlin, Germany : , : Walter de Gruyter, , [2021] |
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©2021 |
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ISBN |
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3-11-062471-0 |
3-11-062729-9 |
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Descrizione fisica |
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1 online resource (XVI, 512 p.) |
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Collana |
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¹H NMR Handbook of Natural Products ; ; Volume 1 |
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Disciplina |
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Soggetti |
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Nuclear magnetic resonance spectroscopy |
Alkaloids - Analysis |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Frontmatter -- Preface -- A corresponding table of abbreviations of functional groups and structures -- Contents -- List of Participants -- 1 Introduction -- 2 Alkaloids. Part 1 -- 2 Alkaloids. Part 2 -- Index of compound names -- Index of molecular formula of compounds |
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Sommario/riassunto |
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This 6 volume set presents a groundbreaking resource in this branch of natural organic compounds and demonstrates how proton nuclear magnetic resonance (NMR) spectroscopy can be manipulated in structures of natural organic compounds. The authors provide the most comprehensive data of 17 kinds amounting to over 10,000 natural organic compounds. The 1st volume mainly illustrates the molecular formula and structures of alkaloids. |
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2. |
Record Nr. |
UNINA9911019327603321 |
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Autore |
Fisk Peter |
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Titolo |
Marketing genius / / Peter Fisk |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
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ISBN |
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9786610519439 |
9781907293405 |
190729340X |
9780857086518 |
0857086510 |
9781280519437 |
1280519436 |
9781841127323 |
1841127329 |
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Descrizione fisica |
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1 online resource (500 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source |
RechargeIndex |
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Sommario/riassunto |
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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. |
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It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in |
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