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Record Nr. |
UNINA9910552996103321 |
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Autore |
Hackett Paul <1960-> |
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Titolo |
Consumer Psychology: A Study Guide to Qualitative Research Methods [[electronic resource]] / Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |
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Pubbl/distr/stampa |
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Leverkusen, : Verlag Barbara Budrich, 2016 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (168 p.) |
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Disciplina |
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Soggetti |
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consumer research |
ethnography |
qualitative research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Consumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 - Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 - Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography |
Chapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 - Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 - Writing and Analysing a Research Report |
Chapter 24. The Structure of an Academic Article/ReportAppendices |
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Sommario/riassunto |
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This book provides students with a clear and concise guide to studying |
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