1.

Record Nr.

UNINA9910544178303321

Autore

Krueger Richard A

Titolo

Moderating focus groups [[electronic resource]. /] / Richard A. Krueger

Pubbl/distr/stampa

London, : SAGE, 1997

ISBN

1-5063-2060-0

1-4833-2813-9

1-4522-4999-7

Descrizione fisica

1 online resource (xviii, 115 p.)

Collana

Focus group kit ; ; v. 4

Disciplina

001.433

Soggetti

Focus groups

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and indexes.

Nota di contenuto

Cover; Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1 - About This Book; Chapter 2 - Guiding Principles of Moderating; Chapter 3 - What You Need to Do: Before the Focus Group; Chapter 4 - What You Need to Do: During the Focus Group; Chapter 5 - Selecting the Moderator; Chapter 6 - Personal Qualities of Moderators; Chapter 7 - Roles of Moderators; Chapter 8 - Problems Encountered by Moderators; Chapter 9 - People Problems; Chapter 10 - Assistant Moderator Responsibilities; Chapter 11 - Taking Notes and Recording the Discussion; Chapter 12 - The Rapid Focus Group

Chapter 13 - Rate Yourself: Check Sheets for ModeratingChapter 14 - Improving Your Moderating Skills; Chapter 15 - Teaching Others to Moderate; References; Index to This Volume; Index to the Focus Group Kit; About the Author

Sommario/riassunto

Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.