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Record Nr. |
UNINA9910532969103321 |
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Titolo |
Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam |
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Pubbl/distr/stampa |
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Cambridge, : CAB International, c2011 |
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ISBN |
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1-283-26773-X |
9786613267733 |
1-84593-700-7 |
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Descrizione fisica |
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1 online resource (380 p.) |
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Altri autori (Persone) |
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WangYoucheng |
PizamAbraham |
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Disciplina |
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Soggetti |
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Tourism - Marketing |
Tourism - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
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Sommario/riassunto |
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Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke |
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