1.

Record Nr.

UNINA9910531896403321

Autore

Marburger Daniel R

Titolo

How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger

Pubbl/distr/stampa

[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012

ISBN

1-283-89509-9

1-60649-380-9

Edizione

[1st ed.]

Descrizione fisica

1 online resource (156 p.)

Collana

Economics collection, , 2163-7628

Disciplina

338.6048

Soggetti

Competition

Market share

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Part of: 2012 digital library.

Nota di bibliografia

Includes bibliographical references (p. 131-136) and index.

Nota di contenuto

Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- References -- Index.

Sommario/riassunto

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than



others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.

2.

Record Nr.

UNINA9910812014303321

Autore

Carrera Erasmo

Titolo

Plates and shells for smart structures : classical and advanced theories for modeling and analysis / / Erasmo Carrera, Salvatore Brischetto and Pietro Nali

Pubbl/distr/stampa

Hoboken, N.J., : Wiley, 2011

ISBN

9786613246714

9781119951124

1119951127

9781283246712

1283246716

9781119950004

1119950007

9781119950011

1119950015

Edizione

[1st ed.]

Descrizione fisica

1 online resource (323 p.)

Classificazione

SCI041000

Altri autori (Persone)

BrischettoSalvatore

NaliPietro

Disciplina

624.1/776

Soggetti

Shells (Engineering)

Plates (Engineering)

Smart structures

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Plates and Shells for Smart Structures; Contents; About the Authors; Preface; 1 Introduction; 1.1 Direct and inverse piezoelectric effects; 1.2



Some known applications of smart structures; References; 2 Basics of piezoelectricity and related principles; 2.1 Piezoelectric materials; 2.2 Constitutive equations for piezoelectric problems; 2.3 Geometrical relations for piezoelectric problems; 2.4 Principle of virtual displacements; 2.4.1 PVD for the pure mechanical case; 2.5 Reissner mixed variational theorem; 2.5.1 RMVT(u, F, sn); 2.5.2 RMVT(u, F, Dn); 2.5.3 RMVT(u, F, sn, Dn); References

3 Classical plate/shell theories3.1 Plate/shell theories; 3.1.1 Three-dimensional problems; 3.1.2 Two-dimensional approaches; 3.2 Complicating effects of layered structures; 3.2.1 In-plane anisotropy; 3.2.2 Transverse anisotropy, zigzag effects, and interlaminar continuity; 3.3 Classical theories; 3.3.1 Classical lamination theory; 3.3.2 First-order shear deformation theory; 3.3.3 Vlasov-Reddy theory; 3.4 Classical plate theories extended to smart structures; 3.4.1 CLT plate theory extended to smart structures; 3.4.2 FSDT plate theory extended to smart structures

3.5 Classical shell theories extended to smart structures3.5.1 CLT and FSDT shell theories extended to smart structures; References; 4 Finite element applications; 4.1 Preliminaries; 4.2 Finite element discretization; 4.3 FSDT finite element plate theory extended to smart structures; References; 5 Numerical evaluation of classical theories and their limitations; 5.1 Static analysis of piezoelectric plates; 5.2 Static analysis of piezoelectric shells; 5.3 Vibration analysis of piezoelectric plates; 5.4 Vibration analysis of piezoelectric shells; References

6 Refined and advanced theories for plates6.1 Unified formulation: refined models; 6.1.1 ESL theories; 6.1.2 Murakami zigzag function; 6.1.3 LW theories; 6.1.4 Refined models for the electromechanical case; 6.2 Unified formulation: advanced mixed models; 6.2.1 Transverse shear/normal stress modeling; 6.2.2 Advanced mixed models for the electromechanical case; 6.3 PVD(u, F) for the electromechanical plate case; 6.4 RMVT(u, F, sn) for the electromechanical plate case; 6.5 RMVT(u, F, Dn) for the electromechanical plate case; 6.6 RMVT(u, F, sn, Dn) for the electromechanical plate case

6.7 Assembly procedure for fundamental nuclei6.8 Acronyms for refined and advanced models; 6.9 Pure mechanical problems as particular cases, PVD(u) andRMVT(u, sn); 6.10 Classical plate theories as particular cases of unified formulation; References; 7 Refined and advanced theories for shells; 7.1 Unified formulation: refined models; 7.1.1 ESL theories; 7.1.2 Murakami zigzag function; 7.1.3 LW theories; 7.1.4 Refined models for the electromechanical case; 7.2 Unified formulation: advanced mixed models; 7.2.1 Transverse shear/normal stress modeling

7.2.2 Advanced mixed models for the electromechanical case

Sommario/riassunto

"Plates and Shells for Smart Structures firstly gives an overview of classical plate and shell theories for piezoelectric elasticity, demonstrating their limitations in static and dynamic analysis with a number of example problems. The authors then go on to explain how these limitations can be overcome with the use of the more advanced models that have been developed in recent years; introducing theories able to consider electromechanical couplings as well as those that provide appropriate interface continuity conditions for both electrical and mechanical variables. They provide both analytical and finite element solutions, thus enabling the reader to compare the strong and weak solutions to problems.Plates and Shells for Smart Structures is accompanied by dedicated software MUL2 that is used to obtain the numerical solutions in the book, allowing the reader to reproduce the examples given in the book as well as to solve other problems of their own"--