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Record Nr. |
UNINA9910531896403321 |
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Autore |
Marburger Daniel R |
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Titolo |
How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger |
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Pubbl/distr/stampa |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
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ISBN |
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1-283-89509-9 |
1-60649-380-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (156 p.) |
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Collana |
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Economics collection, , 2163-7628 |
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Disciplina |
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Soggetti |
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Competition |
Market share |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2012 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (p. 131-136) and index. |
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Nota di contenuto |
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Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- References -- Index. |
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Sommario/riassunto |
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Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than |
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