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Record Nr. |
UNINA9910523753003321 |
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Titolo |
Diplomacy, organisations and citizens : a European communication perspective / / edited by Sónia Pedro Sebastião and Susana de Carvalho Spínola |
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Pubbl/distr/stampa |
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Cham, Switzerland : , : Springer, , [2022] |
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©2022 |
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ISBN |
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Descrizione fisica |
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1 online resource (360 pages) |
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Disciplina |
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Soggetti |
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Public relations and politics |
Communication - Political aspects |
Diplomacy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Intro -- Foreword -- References -- Contents -- Contributors -- Introduction: The Rationale for a Communication Perspective -- 1 The Book -- References -- Part I: Conceptual Approaches -- Diplomacy in the Context of Political Science, International Relations and Strategic Studies -- 1 Diplomacy in Political Science -- 2 Diplomacy in International Relations -- 3 Diplomacy in Strategy/Strategic Studies -- References -- From Diplomacy to (New) Public Diplomacy: A Communication Perspective -- 1 Introduction -- 2 The First Period: Path-Dependence Diplomacy -- 3 The Second Period: Resource-Dependence Diplomacy -- 4 The Third Period: The Societal Injunction to Transparency -- 5 The Fourth Period: Public Diplomacy and Soft Power -- 6 The Fifth Period: Public Diplomacy and Communication -- 6.1 Public Diplomacy and Public Relations -- 6.2 Public Relations and International Public Relations -- 7 The Sixth Period: Diplomacy in the Digital Age -- 8 Institutional Theories, Communication, and Public Diplomacy -- 9 Conclusion -- References -- From Corporate to Organisational Diplomacy -- 1 Introduction -- 2 The Rise of Corporate Diplomacy in a ``Risk Society´´ -- 3 The Social Construction of Transnational Not-for-Profit Organisations: The Use of Mimetic Isomorphism -- 4 The Need for an Inclusive Umbrella: From Corporate |
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to Organisational Diplomacy -- 4.1 Path-Dependence Approach to Corporate Diplomacy -- 4.2 Co-creational Approach from Corporate to Organisational Diplomacy -- 5 Conclusion -- References -- Conceptual Pathways to Civil Society Diplomacy -- 1 Introduction -- 2 The ``Diplomacies´´ of Non-state Civil Society Actors -- 3 Civil Society Diplomacy: A Concept Proposal -- 3.1 Convergence and Focus: From Civic Diplomacy to Civil Society Diplomacy -- 3.2 Differentiation: Civil Society as a Complex System. |
3.3 Definition: The Components of Civil Society Diplomacy -- 4 Conclusion -- References -- Part II: Practical Approaches -- Public Diplomats and Public Relations Practitioners: Similar Functions but Distinct Professional Status and Recognition? -- 1 Introduction -- 2 The Profession of Diplomat: From Whose Perspective? -- 2.1 Safe Passage Between the Gaza Strip and the West Bank -- 2.2 What Do We Learn from That? Crisis Management at the Border -- 3 Public Relations as a Profession -- 4 The Diplomat and the Public Relations Practitioner -- 5 From Communication/Public Relations Practitioner to Public Diplomat -- 6 Conclusion -- References -- Corporate Diplomacy in a Post-COVID-19 World -- 1 Introduction -- 2 Method -- 3 Corporate Diplomacy in a Brave New World -- 3.1 Deglobalisation -- 3.2 Digital Transformation -- 3.3 The Political Construction of Leadership -- 4 Results and Discussion -- 5 Conclusions -- References -- Corporate Diplomacy: Compass for Public/Private Management in Turbulent Times -- 1 Introduction -- 2 Knowledge Management in Times of Complexity and Unpredictability -- 3 The Virtues of Diplomacy as a Societal Concept -- 4 Corporate Diplomacy: A Governance Compass for Multiplex Turbulences -- 5 Recent Example of Corporate Diplomacy Implementation: Covid-19 Pandemic -- 6 Conclusion -- References -- A Public Diplomacy Perspective on Brexit: Are States Ignoring Soft Power? -- 1 Introduction -- 2 Brexit Is Not Unique -- 3 The End of Soft Power? -- 4 The Public Sphere, Populism, and the Authenticity -- 5 Conclusions -- References -- Recommended Readings -- Science Diplomacy: Knowledge Is Power -- 1 Introduction -- 2 Long Story Short: The History of Science Diplomacy -- 3 What Is in a Name: The Subject of Science Diplomacy -- 4 Leading and Supporting Roles: The Actors of Science Diplomacy -- 5 Hitting the Target: The Aims of Science Diplomacy. |
6 Tools of the Trade: The Means of Science Diplomacy -- 7 Conclusions -- References -- Traits and Patterns of Paradiplomacy to Legitimise Catalonia Independence: The Case of DiploCat -- 1 Introduction -- 1.1 Uses of Public Diplomacy in the Catalonia Independence Process -- 1.2 Examples of the Movement Strategies: From Public to Mediated, Digital Diplomacy -- 1.3 The Catalonia Independent Movement in the Media -- 1.4 The Use of Academic Diplomacy and Research Questions -- 2 Method -- 3 Results and Finding -- 4 Conclusions -- References -- Digital Diplomacy: The Case of the Embassy of Sweden in Bucharest -- 1 Introduction -- 2 Theoretical Framework and Concept Discussion -- 2.1 The Reconfiguration of Public Diplomacy in the Era of Social Media -- 2.2 Public-centric Dialogic Digital Diplomacy -- 2.3 Embassies and Facebook Diplomacy -- 3 Methodology -- 4 Results and Discussion -- 4.1 Beyond the Likes: Reactions, Shares, Comments and More Comments -- 4.2 Beyond the Posts: Stories About Sweden as Told by an Embassy and Its Friends -- 5 Conclusions -- References -- The Citizen Diplomats and Their Pathway to Diplomatic Power -- 1 Introduction -- 2 Theoretical Framework and Concept Discussion -- 2.1 The Vienna Convention Diplomat and the Citizen Diplomat -- 2.2 Digitalisation and Civic/Citizen Diplomats -- 2.3 Promotion, Symbolic Capital and Citizen Diplomats -- 3 Methodology -- 4 Results and |
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Discussion -- 4.1 George Clooney, a ``Go-between´´ Citizen Diplomat for Justice and Human Rights -- 4.1.1 Resources -- 4.1.2 Tools -- 4.1.3 Conversion Skills -- 4.1.4 Target Response and Outcome -- 4.2 Ashton Kutcher, a Citizen Diplomat for Technology -- 4.2.1 Resources -- 4.2.2 Conversion Skills -- 4.2.3 Tools -- 4.2.4 Target Response and Outcome -- 4.3 Malala Yousafzai, the Citizen Diplomat for Girls´ Education -- 4.3.1 Resources -- 4.3.2 Tools. |
4.3.3 Conversion Skills -- 4.3.4 Target Response and Outcome -- 4.4 Greta Thunberg, a Citizen Diplomat for Earth -- 4.4.1 Resources -- 4.4.2 Tools -- 4.4.3 Conversion Skills -- 4.4.4 Target Response and Outcomes -- 4.5 Bill Gates, an Autonomous Citizen Diplomat for Global Issues -- 4.5.1 Resources -- 4.5.2 Tools -- 4.5.3 Conversion Skills -- 4.5.4 Target Response and Outcome -- 4.5.5 The Symbolic Access to Diplomatic Power -- 4.5.6 The Hybrid and Multilevel Nature of the Citizen Diplomat -- 5 Conclusions -- References -- The Internationalisation of Civic National Movements -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Social Movements and Social Change -- 2.2 Logics of Collective and Connective Actions -- 2.3 Hashtag Communication and Twitter Social Media Network Principles -- 3 Contextual Background -- 3.1 The Anti-corruption Movement -- 3.2 The Movement for a Climate Change Reduction -- 4 Method -- 5 Results -- 5.1 Interconnectivity and Information Flow -- 5.2 Shared Content -- 6 Discussion -- 7 Conclusions -- References -- Part III: Proposals for the Future -- Becoming an Ethical Ambassador: Proposal for a Public Relations and Public Diplomacy Practitioner Course on Ethics -- 1 Introduction -- 1.1 What Is Ethics and How Is It Studied in PR? -- 1.1.1 Codes of Ethics and Conduct -- 1.1.2 Ethical Dilemmas -- 1.2 PR Ethics Education -- 1.3 Proposal for a PR Practitioner Course on Ethics -- 2 Conclusions -- References -- Cross-Fertilisation Between MARPE Diplo Methodology, Citizen Science Methods, and Public Diplomacy Studies -- 1 Introduction -- 2 The MARPE Diplo Methodology -- 3 Conceptual Approach: Citizen Science Supporting the Study of Public Diplomacy -- 4 Citizen Science Applied to a Public Diplomacy Case Study -- 4.1 Case Study Context -- 4.2 Corpus Analysis Processes -- 5 Results -- 6 Conclusion -- References. |
Students´ Engagement and the ISP as a Micro-World and a Window on the Educational World -- 1 Introduction -- 2 Reflective Frame -- 2.1 Framing the Frame -- 2.2 Some History to Invent the School of the Future -- 2.3 Contextual Elements: Thinking of New Teaching and Learning Perspectives -- 2.4 ``We Always Learn Alone But Never Without Others´´ (Carré, 2015) -- 2.5 Building a Learning and Sharing Ecosystem -- 3 The MARPE Diplo Intensive Study Programme (ISP) 2019 -- 3.1 Aims and Pedagogical Frame of the ISP -- 3.2 Organisation of the ISP -- 3.3 Characteristics of the ISP -- 3.3.1 The ISP Interpretation of ``Spaces´´ (Digital and Physical) -- 3.3.2 The Intensive Dimension of the Programme (Rhythm and Language) -- 3.3.3 The Heterogeneity of the Group (Nationalities-Fields of Study-Age) -- 3.3.4 The Disparity of Speakers -- 3.3.5 The Pressure of ``Value for Credits´´ (5 to 8 ECTS and 3 to 4 Assignments) -- 4 Congruence Between ISP Aims, Spaces and Pedagogical Approach -- 4.1 At the Beginning -- 4.2 How to Act on Student Learning? -- 5 The Students´ Experience -- 5.1 Evaluation During and at the End of the ISP -- 5.2 Evaluation After 18 Months -- 5.2.1 Societed -- 5.2.2 Interfaces and Alterities -- 5.2.3 Places -- 6 Conclusion -- References -- Higher Education for Public and Organisational Diplomacy in the Contexts of Communication Sciences -- 1 Introduction -- 1.1 The Relevance of Training Diplomats -- 2 Method -- 3 Benchmark Results -- 4 MARPE Diplo Proposition: Joint Master Diploma Curriculum -- 4.1 The Communication |
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Perspective -- 4.2 The Triptych ``Theoretical Knowledge-Skills-Personal Attributes´´ -- 4.3 The Convergence ``Dialogic-Interaction-Location´´ -- 4.4 Evaluation: Profiling -- 5 Conclusion -- References -- Epilogue: Democratisation of Diplomacy -- References. |
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