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1. |
Record Nr. |
UNINA9910778688803321 |
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Autore |
Hoàng Anh Tuá̂n |
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Titolo |
Silk for silver : Dutch-Vietnamese relations, 1637-1700 / / Hoang Anh Tuan |
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Pubbl/distr/stampa |
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Leiden ; ; Boston : , : Brill, , 2007 |
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ISBN |
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1-282-39694-3 |
9786612396946 |
90-474-2169-8 |
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Descrizione fisica |
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1 online resource (xxix, 296 pages, 5 unnumbered pages of plates) : illustrations, maps |
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Collana |
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TANAP monographs on the history of the Asian-European interaction, , 1871-6938 ; ; v. 5 |
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Disciplina |
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Soggetti |
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Netherlands Foreign relations Vietnam |
Vietnam Foreign relations Netherlands |
Netherlands History 1648-1714 |
Vietnam History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [275]-286) and index. |
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Nota di contenuto |
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Preliminary Material -- Introduction -- Part One. The Setting -- Part Two. The Political Relations -- Part Three. The Commercial Relations -- Part Four. Dutch-Vietnamese Interactions -- Conclusion -- Appendices -- Notes -- Bibliography -- Index. |
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Sommario/riassunto |
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Against the background of a regional crisis caused by dynastic change in China and the closure of Japan in the middle of the seventeenth century, the Vietnamese kingdom of Tonkin rose to the fore as the major silk producing and exporting region in East Asia. Based on a wealth of so far unused primary sources from the Dutch East India Company (VOC) archives, this monograph explains how Dutch and Chinese maritime traders played a critical role in Tonkin’s dramatic emergence as a trading power. The author examines the vicissitudes in political relations, the varying trends in the VOC-Tonkin import and export trade, and the Dutch influence on the seventeenth-century Vietnamese feudal society. |
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2. |
Record Nr. |
UNINA9910522944903321 |
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Titolo |
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
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ISBN |
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Edizione |
[1st ed. 2022.] |
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Descrizione fisica |
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1 online resource (247 pages) |
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Collana |
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Contributions to Management Science, , 2197-716X |
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Disciplina |
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Soggetti |
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Telemarketing |
Internet marketing |
Electronic commerce |
Strategic planning |
Leadership |
Digital Marketing |
e-Commerce and e-Business |
Business Strategy and Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
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Sommario/riassunto |
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The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing |
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competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs. |
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