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Record Nr. |
UNINA9910480669703321 |
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Autore |
Hirschman Elizabeth Caldwell <1949-> |
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Titolo |
Postmodern consumer research [[electronic resource] /] / Elizabeth C. Hirschman, Morris B. Holbrook |
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Pubbl/distr/stampa |
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ISBN |
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1-4833-2594-6 |
1-4522-5336-6 |
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Descrizione fisica |
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1 online resource (157 p.) |
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Collana |
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Association for Consumer Research |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumers - Research |
Knowledge, Theory of - History |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Published in cooperation with the Association for Consumer Research." |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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part I. The philosophies -- part II. Methods -- part III. Evaluating research. |
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Sommario/riassunto |
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The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. |
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