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Record Nr. |
UNINA9910513706003321 |
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Autore |
Dan Viorela |
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Titolo |
Integrative framing analysis : framing health through words and visuals / / by Viorela Dan |
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Pubbl/distr/stampa |
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Taylor & Francis, 2018 |
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New York : , : Routledge, , 2017 |
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ISBN |
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1-351-69490-1 |
1-315-17145-7 |
1-351-69491-X |
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Descrizione fisica |
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1 online resource (183 pages) |
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Collana |
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Routledge Research in Communication Studies ; ; Volume 4 |
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Disciplina |
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Soggetti |
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Communication in medicine |
Frames (Sociology) |
Health Communication - methods |
Verbal Behavior - physiology |
Visual Perception - physiology |
Consumer Health Information |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Arguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS. |
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Sommario/riassunto |
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"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance |
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