1.

Record Nr.

UNINA9910510554103321

Autore

Mensah Ishmael

Titolo

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations

Pubbl/distr/stampa

Cham : , : Springer International Publishing AG, , 2022

©2022

ISBN

9783030837112

9783030837105

Descrizione fisica

1 online resource (315 pages)

Collana

Palgrave Studies of Marketing in Emerging Economies Ser.

Altri autori (Persone)

BalasubramanianKandappan

JamaluddinMohd Raziff

AlcorizaGina

GaffarVanessa

RasoolimaneshS. Mostafa

Disciplina

338.4791091724

Soggetti

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- Introduction -- The Tourist Destination -- Destination Marketing -- Destination Marketing Mix -- Destination Marketing Organisations -- Features of Emerging Economies -- Tourism Prospects of Emerging Economies -- Challenges of Marketing Emerging Destinations -- Structure of the Book -- Conclusion -- References -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- Introduction -- Marketing Mix Elements for Emerging Tourist Destination -- Product -- Price -- Place -- Promotion -- People -- Process -- Physical Evidence -- Partnership -- Packaging -- Programming -- Conclusion -- References -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- Introduction -- Destination Marketing Strategies -- Destination Marketing Strategies: Tourism Malaysia -- Special Events -- Local



Events -- Major Events -- Mega-Events -- Sporting Events as Special Events -- Sporting Event as a Catalyst for Special Events in Asia -- Sporting Events: A Case of the Republic of Korea -- Sporting Events: A Case of Malaysia -- Conclusion -- References -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Introduction -- Destination Competitiveness -- Indicators of Destination Competitiveness -- Models of Destination Competitiveness -- Comparative and Competitive Advantage of Emerging Destinations -- Competitiveness of Emerging Tourist Destinations -- Factors Influencing the Competitiveness of Emerging Destinations -- Creating Competitive Emerging Destinations: Critical Success Factors -- Conclusion -- References.

Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- Introduction -- Factors that Influence Travel to Emerging Destinations -- Travel Motivation -- Theories of Travel Motivation -- Motives for Travel to Emerging Destinations -- Travel Decision-Making -- Models of Travel Decision-Making -- Travel Motivation and Decision-Making Nexus -- Implications for the Marketing of Emerging Destinations -- Market Planning -- Promotion and Advertising -- Enhanced Destination Image -- Customised Service Delivery and Competitive Advantage -- Conclusion -- References -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- Introduction -- Prospects of Tourism and Challenges of Service Quality in Emerging Economies -- Concepts -- Service Quality -- Destination Quality -- Perceived Value -- Tourist Satisfaction -- Destination Loyalty -- Approaches to Destination Loyalty -- Attitudinal -- Behavioural -- Composite -- Importance and Benefits of Loyalty -- Service Quality, Perceived Value, Tourist Satisfaction, and Destination Loyalty -- Drivers of Destination Loyalty in Emerging Economies -- Conclusions and Recommendations -- References -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- Introduction -- Nature of Travel Intermediation in Emerging Economies -- Current Trends in Travel Intermediation in Emerging Economies -- Role of Online Travel Intermediaries in the Marketing of Emerging Tourist Destinations -- Disintermediation in the Travel and Tourism Industry in Emerging Economies -- Challenges and the Future of Travel Intermediation in Emerging Economies -- Future of Travel Intermediation in Emerging Economies -- Conclusion -- References.

8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Introduction -- Social Media Marketing (SMM) -- E-Tourism: An Overview -- The e-Tourism System -- The Transformation from E-Tourism to V-Tourism Using Virtual and Augmented Reality in the Tourism Sector -- Use of AR/VR in the Hospitality and Tourism Industry During Crisis -- Conclusion and Recommendations -- References -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- Introduction -- Understanding the Market Through Travel Motivations -- Market Segmentation -- Specialised Tourist Segments -- Market Targeting -- Market Positioning -- Role of Technology in Market Segmentation, Targeting, and Positioning -- Steps in Market Segmentation, Targeting, and Positioning -- The Maribojoc, Bohol, Philippines Experience -- Conclusion -- References -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- Introduction -- Homecoming Events in Emerging Destinations --



History of Ghana's Engagement with the African Diaspora -- The Year of Return 2019 (YOR19) Campaign -- Impacts of the Year of Return Campaign -- Improvement in Diaspora Relations -- Increase in International Arrivals -- Increase in Tourism Receipts and Stimulation of Economic and Social Activities -- Increase in International Media Coverage and Awareness of the Country -- Critical Success Factors of the YOR19 -- Collaboration -- Celebrity Endorsement -- Effective Use of Funds -- Easing of Entry Restrictions -- Beyond the Return -- Conclusion -- References -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- Introduction -- The Evolving Concept of Destination Brand.

Frameworks and Approaches -- Success Factors -- Benefits of Destination Branding -- Limitations -- Studies on Destination Branding of the Philippines -- Destination Branding Slogans and Their Impact on the Philippine Tourist Arrivals -- Conclusion -- References -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- Introduction -- Impact of Globalisation on Destinations -- ASEAN Tourism in an Era of Globalisation -- One Belt One Road Initiative (China and ASEAN) -- BRI and the Future Tourism Outlook of Asia -- Conclusion -- References -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Introduction -- Forms of Crises -- Pandemics and Tourism -- Impacts of Crises and Pandemics on Tourism in Emerging Economies -- Crises and Destination Image -- Crisis Communication -- Crisis Management Strategies -- Conclusion -- References -- Index.