1.

Record Nr.

UNINA9910502984803321

Autore

Greenhalgh James

Titolo

Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962 / / by James Greenhalgh

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021

ISBN

3-030-79018-5

Edizione

[1st ed. 2021.]

Descrizione fisica

1 online resource (170 pages)

Collana

Palgrave Studies in Economic History, , 2662-6500

Disciplina

659.13

659.13420941

Soggetti

Economic history

Cities and towns - History

Economic History

Urban History

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Chapter 1. Introduction -- Chapter 2. Outdoor Advertising and Improvement in the Nineteenth Century -- Chapter 3. Opposition Emerges -- Chapter 4. SCAPA, Amenity and the Value of the Environment -- Chapter 5. Billboards, Planning and Urban Modernism -- Chapter 6. Conclusion.

Sommario/riassunto

This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the



civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain. James Greenhalgh is an historian of modern Britain whose work concerns the experience and development of the built environment during the nineteenth and twentieth centuries. His work has examined the redevelopment of cities in the mid-twentieth century, trajectories of urban modernism, as well as the domestic and urban experience of the Second World War using life story perspectives.