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1. |
Record Nr. |
UNINA9910494741403321 |
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Autore |
Willcox Matthew |
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Titolo |
The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
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Pubbl/distr/stampa |
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Bingley, UK : , : Emerald Publishing Limited, , [2020] |
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©2020 |
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ISBN |
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Edizione |
[Revised and updated edition.] |
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Descrizione fisica |
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1 online resource (312 pages) |
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Disciplina |
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Soggetti |
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Marketing - Psychological aspects |
Consumer behavior |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
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Sommario/riassunto |
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In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans |
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naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing. |
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2. |
Record Nr. |
UNINA9910964566603321 |
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Titolo |
English historical linguistics 2010 : selected papers from the sixteenth International Conference on English Historical Linguistics (ICEHL 16), Pecs, 23-27 August 2010 / / edited by Iren Hegedus, Alexandra Fodor |
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Pubbl/distr/stampa |
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Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2012 |
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ISBN |
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9781283895132 |
1283895137 |
9789027273192 |
9027273197 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (394 p.) |
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Collana |
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Current Issues in Linguistic Theory ; ; 325 |
Amsterdam studies in the theory and history of linguistic science. Series IV, Current issues in linguistic theory ; ; v. 325 |
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Altri autori (Persone) |
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HegedusIren |
FodorAlexandra |
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Disciplina |
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Soggetti |
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English language - Grammar, Historical |
English language - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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ENGLISH HISTORICAL LINGUISTICS 2010; Editorial page; Title page; LCC data; Table of contents; Foreword & Acknowledgements; Introduction; 1. Dialect formation and regional variation in the history of English: Refining theory; 2. Inter- and transdisciplinary vistas in English historical linguistics: Refining methods and tools; 3. Syntactic variation |
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and grammatical change in the history of English; 4. When texts talk: Speech-related genres in historical pragmatics; References; Part I. Approaches to dialects and regional variation |
Norse influence on English in the light of general contact linguistics1. Language-specific and general assessments; 2. Lexical influence; 2.1 Cultural borrowing vs. superstratal influence: A comparative overview; 2.2 The Norse superstratum and its historical foundation; 2.2.1 Old Norse legal loans; 2.2.2 Old Norse terms denoting ranks of society; 2.2.3 Concluding remarks on the loans attested in Old English text; 2.3 The character of the Middle English loans with very basic meanings; 3. Middle English and Modern English as a Norse creole?; 4. Structural influence |
4.1 The close genetic relationship with Old Norse and its consequences for structural influence4.2 The borrowing of function words; 4.3 The 'rise' of the English phrasal verb and the question of Old Norse influence; 4.4 The question of Old Norse influence on word order change; 5. Concluding remarks; References; The Germanic roots of the old English sound system; 1. Introduction; 2. The grouping of the Germanic dialects: Three models; 3. A comparison between the Gothic and the Early Runic sound systems; 3.1 The accented vowel systems; 3.2 The unaccented vowel systems; 3.3 The consonant systems |
3.4 A summary4. Early Runic and the Old Norse and Old English sound systems; 5. The phonology of Old English, Old Frisian and Old Saxon compared; 5.1 Anglo-Frisian and North-Sea Germanic (Ingveonic); 5.2 Accented vowels; 5.2.1 Old English; 5.2.2 Old Frisian; 5.2.3 Old Saxon accented vowel system; 5.2.4 The Old English, Old Frisian and Old Saxon vowel systems compared; 5.2.5 Concluding remarks; 5.3 Unaccented vowels; 5.3.1 Old English; 5.3.2 Old Frisian; 5.3.3 The Old Saxon unaccented vowels; 5.4 Consonants; 6. Summary; References; Monetary policy and old english dialects; 1. Introduction |
2. Old English dialects (noch einmal)3. The coinage at issue; 4. Moneyers; 5. The linguistic content of the coins: Old English personal names; 5.1 Personal names and common words; 5.2 Names as names; 6. On forms of moneyers' names from Kent and East Anglia; 6.1 The data; 6.2 Old English dialects (noch einmal) and the coin-forms; 7. Conclusion; 8. Post script; References; The order and schedule of nominal plural formation transfer in three Southern dialects of Early Middle English; 1. Introduction; 2. Overview of development in Early Middle English; 3. Lexical diffusion |
4. Analysis of three Southern dialects |
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Sommario/riassunto |
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The use of linguistic forms derived from the lexicon denoting sacred entities is often subject to tabooing behaviour. In the 15th and 16th century phrases like by gogges swete body or by cockes bones allowed speakers to address God without really saying the name; cf. Hock (1991: 295). The religious interjections based on the phonetically corrupt gog and cock are evidenced to have gained currency in the 16th century. In the 17th century all interjections based on religious appellations ceased to appear on stage in accordance with the regulations of the Act to Rest |
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