1.

Record Nr.

UNINA9910484214603321

Autore

Jungherr Andreas

Titolo

Analyzing Political Communication with Digital Trace Data [[electronic resource] ] : The Role of Twitter Messages in Social Science Research / / by Andreas Jungherr

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015

ISBN

3-319-20319-3

Edizione

[1st ed. 2015.]

Descrizione fisica

1 online resource (241 p.)

Collana

Contributions to Political Science, , 2198-7289

Disciplina

320.014

Soggetti

Political communication

Communication

Application software

Sociology

Political Communication

Communication Studies

Computer Appl. in Social and Behavioral Sciences

Media Research

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Introduction: How to use Twitter in the Social Sciences -- Twitter, Usage and Research -- Twitter in the Analysis of Social Phenomena: An Interpretative Framework -- Twitter as Political Communication Space: Publics, Prominent Users and Politicians -- Sensor of Attention to Politics -- The Media Connection -- Predictor of Electoral Success and Public Opinion at Large -- Conclusion: Twitter and the Analysis of Social Phenomena.

Sommario/riassunto

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various



factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes, or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.