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1. |
Record Nr. |
UNINA990003756230403321 |
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Autore |
ISLE |
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Titolo |
L'università in alcuni paesi europei / Isle = Istituto per la documentazione e gli studi legislativi |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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2. |
Record Nr. |
UNINA9910483474803321 |
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Autore |
Mockler Nicole |
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Titolo |
Engaging with Student Voice in Research, Education and Community : Beyond Legitimation and Guardianship / / by Nicole Mockler, Susan Groundwater-Smith |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (177 p.) |
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Disciplina |
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Soggetti |
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Educational psychology |
Educational sociology |
Education and state |
Educational Psychology |
Sociology of Education |
Educational Policy and Politics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Part I: The Field Today -- Chapter 1: Introduction: Beyond Legitimation and Guardianship -- Chapter 2: Theorising the Participation of Children and Young People in Research -- Chapter 3: Democratic education in an age of compliance -- Chapter 4: ‘Empowerment’ and Participation -- Part II: Listening to Student Voice -- Chapter 5: Student Voice at School -- Chapter 6: Student Voice Beyond School -- Chapter 7: The Voices of Young People in the Community -- Chapter 8: Student Voice in the Higher Education Setting -- Part III: Engaging Student Voice -- Chapter 9: Methods for Engaging Student Voice -- Chapter 10: Ethics in Researching with Children and Young People -- Chapter 11: Pedagogy and Student Voice -- Chapter 12: Conclusion. |
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Sommario/riassunto |
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The purpose of this book is to interrupt much of the current rhetoric regarding the engagement of children and young people as consultants on the social and pedagogical practices of schooling. It argues that often giving students a voice in schooling is little more than requiring them to legitimate existing practices as a means of enhancing the marketability of the given school. The text does not limit itself to conditions of school education alone, but broadens the horizons to take in students in higher education, as well as young people in their interactions with cultural institutions and the wider community. It sees its mission as having a liberatory, democratic function engaging young people as active and knowledgeable agents in a wide series of social enterprises. It draws upon a range of cases and includes a range of practical examples for practitioners and researchers. |
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3. |
Record Nr. |
UNINA9910686793103321 |
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Autore |
Prior Daniel D. |
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Titolo |
B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience / / by Daniel D. Prior |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
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ISBN |
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9783031234095 |
9783031234088 |
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Edizione |
[1st ed. 2023.] |
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Descrizione fisica |
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1 online resource (233 pages) |
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Disciplina |
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Soggetti |
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Customer relations - Management |
Marketing |
Customer Relationship Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. What is Customer Engagement ? -- 2. CE Context -- 3. Customer Experience (CX) and Customer Journey -- 4. The Case for CE Capability -- 5. Customer Journey Management -- 6. Customer Relationship Management (CRM) -- 7. Customer Communications -- 8. Analytics and Insight -- 9. CE Capability Maturity -- 10. Current Issues in CE. . |
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Sommario/riassunto |
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Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer |
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communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. . |
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