1.

Record Nr.

UNINA9910483127603321

Autore

Lee Jonathan Rey

Titolo

Deconstructing LEGO : The Medium and Messages of LEGO Play / / by Jonathan Rey Lee

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020

ISBN

9783030536657

3030536653

Edizione

[1st ed. 2020.]

Descrizione fisica

1 online resource : illustrations (some colour)

Disciplina

688.725

Soggetti

Youth - Social life and customs

Culture

Popular culture

Youth Culture

Global and International Culture

Popular Culture

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1.Theorizing LEGO Bricolage: Medium, Message, Method -- 2.Housing Play in LEGO Construction Toys -- 3.Playing House with LEGO Friends -- 4.Digital Analogs: Bricks, Worlds, and Dimensions -- 5.Story Toys: Transmedia Play in LEGO Star Wars -- 6.Toy Stories and Attachment Play in The LEGO Movie and The LEGO Movie 2.

Sommario/riassunto

This book investigates a paradox of creative yet scripted play-how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan



creations, this book explores how the LEGO medium conveys ideological messages-not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along. Jonathan Rey Lee teaches at Cascadia University, USA. In the spirit of "hard fun," he deconstructs material play media such as toys and tabletop games. Jonathan lives and plays in Seattle and has previously published articles on the material philosophy of the LEGO System and the ideology of creativity in The LEGO Movie.