Place branding and public diplomacy

• Record Nr.: UNINA9910481970503321
• Pubbl/distr/stampa: [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007-; ©2007-
• ISSN: 1751-8059
• Descrizione fisica: 1 online resource
• Classificazione: 3,2; 630
• Disciplina: 338.9
• Soggetti: Branding (Marketing); Marketing; Public relations; City promotion; Trademarks; Place marketing - Management; Communication in regional planning; Villes - Marketing; Marques de commerce; Marketing territorial - Gestion; Communication en aménagement du territoire; Stratégie de marque; Relations publiques; Standortmarketing; Periodicals.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Periodico
• Note generali: Refereed/Peer-reviewed