|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910481041803321 |
|
|
Autore |
Backer Thomas E |
|
|
Titolo |
Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Thousand Oaks, Calif., : SAGE, 1992 |
|
|
|
|
|
|
|
ISBN |
|
1-4833-2552-0 |
1-4522-5270-X |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (199 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
RogersEverett M |
SoporyPradeep |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Mass media in health education |
Communication in medicine |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. |
|
|
|
|
|
|
|