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Record Nr. |
UNINA9910481020103321 |
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Autore |
Hoskins Colin |
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Titolo |
Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
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ISBN |
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1-5063-1986-6 |
1-322-41568-4 |
0-7619-3095-7 |
1-4522-6433-3 |
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Descrizione fisica |
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1 online resource (369 p.) |
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Altri autori (Persone) |
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McFadyenStuart |
FinnAdam <1946-> |
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Disciplina |
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Soggetti |
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Mass media - Economic aspects |
Economics |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 331-336) and index. |
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Nota di contenuto |
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Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors |
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Sommario/riassunto |
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In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change. |
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