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1. |
Record Nr. |
UNINA9910480912703321 |
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Autore |
Krueger Richard A |
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Titolo |
Analyzing & reporting focus group results [[electronic resource]. /] / Richard A. Krueger |
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Pubbl/distr/stampa |
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ISBN |
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1-4833-2815-5 |
1-4522-5001-4 |
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Descrizione fisica |
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1 online resource (161 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Focus groups |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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part I. The foundation -- part II. Doing analysis -- part III. Sharing results. |
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Sommario/riassunto |
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This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis. |
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