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Record Nr. |
UNINA9910480821603321 |
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Autore |
Krueger Richard A |
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Titolo |
Moderating focus groups [[electronic resource]. /] / Richard A. Krueger |
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Pubbl/distr/stampa |
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ISBN |
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1-4833-2813-9 |
1-4522-4999-7 |
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Descrizione fisica |
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1 online resource (136 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Focus groups |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Cover; Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1 - About This Book; Chapter 2 - Guiding Principles of Moderating; Chapter 3 - What You Need to Do: Before the Focus Group; Chapter 4 - What You Need to Do: During the Focus Group; Chapter 5 - Selecting the Moderator; Chapter 6 - Personal Qualities of Moderators; Chapter 7 - Roles of Moderators; Chapter 8 - Problems Encountered by Moderators; Chapter 9 - People Problems; Chapter 10 - Assistant Moderator Responsibilities; Chapter 11 - Taking Notes and Recording the Discussion; Chapter 12 - The Rapid Focus Group |
Chapter 13 - Rate Yourself: Check Sheets for ModeratingChapter 14 - Improving Your Moderating Skills; Chapter 15 - Teaching Others to Moderate; References; Index to This Volume; Index to the Focus Group Kit; About the Author |
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Sommario/riassunto |
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Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations. |
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