|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910480792403321 |
|
|
Titolo |
Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
|
|
|
|
|
|
|
ISBN |
|
0-7619-1284-3 |
1-322-41754-7 |
1-4522-6217-9 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (337 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
MacklinM. Carole |
CarlsonLes |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Television advertising and children - United States |
Advertising and children - United States |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Sommario/riassunto |
|
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. |
|
|
|
|
|
|
|