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Record Nr. |
UNINA9910480502303321 |
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Autore |
Morgan David L (Sociologist) |
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Titolo |
The focus group guide book [[electronic resource]. /] / David L. Morgan |
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Pubbl/distr/stampa |
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ISBN |
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1-5063-2070-8 |
1-4833-2816-3 |
1-4522-5015-4 |
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Descrizione fisica |
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1 online resource (120 p.) |
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Collana |
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Focus group kit ; ; v. 1 |
Focus group kit ; ; 1 |
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Disciplina |
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Soggetti |
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Focus groups |
Social sciences - Methodology |
Social sciences - Research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliography (p. 99-100) and index. |
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Nota di contenuto |
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Cover; Table of Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1 - About This Book; An Introduction to Focus Groups; First Encounters with Focus Groups; Chapter 2 - Why Should You Use Focus Groups?; Listening and Learning; Strengths of Qualitative Data; Projects that Use Focus Groups; Problem Identification; Planning; Implementation; Assessment; Chapter 3 - Focus Groups in Use: Six Case Studies; Case 1: Designing a First Effort at Quality Improvement; Case 2: Evaluating a Training Center; Case 3: Assessing Community Needs; Case 4: Creating an Educational Booklet |
Case 5: Generating Items for a Survey QuestionnaireCase 6: Anticipating Responses to a Major Change; Chapter 4 - What Focus Groups are (and Are Not); Focus Groups are a Research Method; Focus Groups are Focused; Focus Groups Use Group Discussions; A Few Things That are Not Focus Groups; Chapter 5 - A Capsule History of Focus Groups; Social Science Origins; The Move to Marketing; A Widespread Research Method; The Future of Focus Groups; Chapter 6 - Some Myths about Focus Groups; Focus Groups are Low-Cost and |
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