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Record Nr. |
UNINA9910480428703321 |
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Autore |
Hoffman Mary F (Mary Frances) |
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Titolo |
Organizational rhetoric [[electronic resource] ] : situations and strategies / / Mary F. Hoffman, Debra J. Ford |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2010 |
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ISBN |
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1-4833-0214-8 |
1-4522-7492-4 |
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Descrizione fisica |
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1 online resource (289 p.) |
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Altri autori (Persone) |
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Disciplina |
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658.45 |
808.06665 |
808/.06665 |
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Soggetti |
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Communication in organizations |
Industrial management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 245-257) and index. |
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Nota di contenuto |
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Cover; Brief Contents; Detailed Contents; Preface; 1 - Organizations and Rhetoric in Contemporary Culture; 2 - Identifying Rhetorical Strategies in Organizational Rhetoric; 3 - Rhetorical Situations in Organizations; 4 - Critical Approaches to Organizational Rhetoric; 5 - Evaluating and Critiquing Organizational Rhetoric; 6 - Identity Creation and Maintenance Rhetoric; 7 - Rhetoric About Issues; 8 - Rhetoric About Organizational Risk; 9 - Crisis Rhetoric; 10 - Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors |
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Sommario/riassunto |
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'Organizational Rhetoric' introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. |
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