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Record Nr. |
UNINA9910480351403321 |
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Autore |
Messaris Paul |
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Titolo |
Visual persuasion [[electronic resource] ] : the role of images in advertising / / Paul Messaris |
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Pubbl/distr/stampa |
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Thousand Oaks, [Calif.] ; ; London, : SAGE, c1997 |
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ISBN |
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1-4522-3344-6 |
0-8039-7245-8 |
1-5063-1588-7 |
1-4522-6362-0 |
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Descrizione fisica |
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1 online resource (322 p.) |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
Visual communication |
Commercial art |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 275-288) and index. |
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Nota di contenuto |
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Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the Author |
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Sommario/riassunto |
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With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written. |
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